Friday, November 9, 2007

Looks like the The Gang, rounded up by Steve Gillmor, is back in the saddle

Jason Calacanis is blogging about the latest debut of The Gang, aka Gillmor Group, aka Bad Sinatra, aka Gillmor Gang. The first episode is on Facebook, in four parts. I was happy to be a part of this, nearly a year since the last real Gang recording.

It actually came out quite good, just like the olden days. And a critical mass of the original gang is on the call: Steve Gillmor, Nick Carr, Mike Arrington, Doc Searls, Robert Anderson, Jason Calacanis, Mike Vizard, and yours truly. Expect more.

At least this first weekly and lively discourse on the really important things in life is not in 18 revolting segmentations, as was the norm in some past iterations. I can only surmise that Steve is out hustling up some underwriters for the podcast. Why else break it up at all?

Anyone care to cut a check on this? Six figures? Jonathan? I'm sure Steve's voice-overs on your introductions will be inspiring. ... ("He'd never be in blogging if it weren't for me!") Actually, I'd probably not be in blogging if not for Steve either. Thanks, pal.

True to his attention-deficit marketing mentality, there is virtually no promotion of the new The Gang. Links are dead after all. It's all about negative gestures, don't ya know. Ya, and I buried Paul, you expert textpert.

I'm very glad to see that Steve is producing this independently. No more Pod.*. And Facebook will make a fascinating viral platform. It's good to experiment. Just open enough. He might even be able to measure the audience; might even be able to define the audience members, might even be able to invite the audience individually. Ah, the good old days of controlled circulation ... much better rates that way. And the list -- My God, he could sell the list! Elitism has its advantages.

And I'm glad it's not video either, leave that to the infomercials. See Gate, et al. Voice is plenty. Just repurpose it on iTunes and monetize on the Facebook picket-fence garden. Screw the rest of 'em.

And so, how do you post "music" to Facebook? Is that an application, or a feature?