Monday, July 28, 2008

StrikeIron adds data delivery punch to Serena Software's mashup exchange

In what could be described as a win-win situation, StrikeIron, which provides solutions for delivering data over the Internet, has joined the Serena Mashup Exchange, an online marketplace for businesses and their partners to connect through mashups.

The move will allow StrikeIron, based in Cary, N.C., to make its Web services available to a wider audience. At the same time, it will help Redwood City, Calif.-based Serena Software extend its mashup footprint. The combined forces will provide business users with access to key external data, while allowing them to focus on creating mashups, without having to worry whether the data has SOA hooks.

The Serena Mashup Exchange provides packaged mashups, template workflows and professional service offerings. The StrikeIron Web Services Marketplace provides over 100 data services from leading technology suppliers including Cortera, Dun & Bradstreet (D&B), Gale, MapQuest, Midnight Trader, NASDAQ, Tax Data Systems, Wall Street Horizon, and Zacks.

One example of a successful Business Mashup is the Serena Salesforce.com Credit Approval Mashup. The Mashup automates the interaction with D&B credit information via a StrikeIron Web service and allows sales personnel to request approval to extend credit to prospects. It can be downloaded for free along with a demo from the Mashup Exchange. A subscription to the data can be obtained from StrikeIron.