Genuitec's MobiOne eases way for Windows development of iOS apps

Genuitec, LLC has revamped its MobiOne development tool to allow Windows operating system users to design and build App Store-ready iOS apps -- native apps for iPhone, iPad and iPod Touch -- without using a Mac. This means there is no longer an additional expense to buy a Mac machine or learn Objective-C to design apps that operate natively on iOS devices.

Previously, the Flower Mound, Tex. company's MobiOne supported a webapp-only model that allowed design of webapps that run on iOS devices. Now, users can design native apps or webapps with the same design files, using AppCenter, a cloud technology that Genuitec engineered, that allows app designers to test their native and webapps in a private Genuitec cloud. [Disclosure: Genuitec is a sponsor of BriefingsDirect podcasts.]

“By removing the barriers to entry for iOS app design and building, MobiOne is truly at the forefront of making mobile technologies accessible to the masses," said Wayne Parrott, vice president of product development. "If a Windows users has enough skill to design a PowerPoint slide, they can design and build iPhone and iPad apps with ease. Web developers with HTML5 and CSS3 skills will see even greater productivity.”

MobiOne is truly at the forefront of making mobile technologies accessible to the masses.

MobiOne is designed for web developers, marketing departments, business consultants, and anyone who wants to create and build App Store-ready iOS applications and webapps. MobiOne uses drag-and-drop functionality similar to stringing together a PowerPoint presentation, but has a powerful engine that allows users to build iOS apps or webapps from the same code base.

That engine is the AppCenter technology, which allows for easy testing of apps and webapps over the air using iOS 4+ or through iTunes. Testing links can be shared via email or SMS for multiple device testing and previews.

To learn more about the MobiOne Studio, go to http://www.genuitec.com/mobile/docs/highlights/current/. A 15-day free trial is available at: http://www.genuitec.com/mobile/download.html. After the free trial, the cost is $99 per license.

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• Why HTML5 enables more businesses to deliver more apps to more mobile devices with greater ease

Why HTML5 enables more businesses to deliver more apps to more mobile devices with greater ease

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: Genuitec. Learn more.

The rapidly changing and fast-growing opportunity for more businesses to reach their customers and deliver their services via mobile applications is at a crossroads.

Over just the past two years, the demand for mobile applications on more capable classes of devices, such as smartphones and tablets, has skyrocketed. Now businesses need to figure out how they can get into the action.

Small and medium-size businesses (SMBs) especially need to reevaluate their application development and end-user access strategies to be able to deliver low-cost yet impactful applications to these newer devices. This goes for reaching employees, as well as partners, users, and customers.

Hopefully, there's a shift in the skills required to put these applications on these devices and distribute them. The emphasis on capabilities is moving from hardcore coders -- with mastery of embedded platforms and tools -- to more mainstream graphical and scripting-skilled workers, more power-users than developers.

This sponsored podcast explores how mobile application development and the market opportunity are shifting, and how more businesses can quickly get into the mobile applications game and build out new revenue, share more data, and provide better direct customer access in the process.

Our panel consists of Roger Entner, Senior Vice President and Head of Research and Insights in the Telecom Practice at the Nielsen Co., and Wayne Parrott, Vice President for Product Development at Genuitec. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions.

Here are some excerpts:

Entner: About 50 percent of all devices being sold in the US right now are smartphones. We expect smartphone penetration to be at about 50 percent by the end of next year. Almost 60 percent of smartphone owners are actually using applications. That’s a huge percentage.

We're now at that sweet spot where it makes a lot of sense for businesses to have applications both for their consumers and their employees alike, because there is enough of an addressable base there.

We just launched our second edition of our Mobile Apps Playbook. But to quote numbers from there, year-over-year second quarter '09 to second quarter '10, smartphone penetration in the US went from 16 percent to 25 percent.

Now, we have 3- and 4-inch screens that are actually readable. We're not just merely replicating a desktop experience, but actually tailoring it to the device and working with the strengths of the device rather than with the weaknesses.

The devices that we call now smartphones are little computers that today are as powerful as laptops a few years ago. I always say that this little thing you have in your hands, a smartphone, has far more computing power than was used by NASA to put men safely on the moon and bring them back alive.

Applications becoming easier

And now Apple, Google, Microsoft, and the others, have software development kits (SDKs) out there that make app development a lot easier than it has ever been.

If you have a talented developer or a talented person in your department, he might be able to build that internally. Or, there are now myriad development shops out there that have the capabilities to build applications and charge only a few thousand dollars -- and that's single digit thousand dollars -- to have a capable, usable application.

There are a lot more people who know how to program these things, and have good ideas of applications. There is a really good market out there to put the two together.

Parrott: We’re seeing a big move toward interest in mobile at the development side. What are the factors that’s really led to the explosion of mobile apps? It's not only the smartphones and their capabilities, but we also look at the social changes in terms of behavior.

People more and more have a higher reliance on their smartphone and how they run their lives, whether they are at work or on the move. The idea is that they are always connected. They can always get to the data that they need.

Basically, we're taking their lifestyle away from their desktop and putting it in their pocket as they move around. More and more, we see companies wanting to reach out and provide a mobile presence for their own workforce and for their customers.

The question they ask is, "How do we do that? We already have a web presence. People have learned about our brand, but they can't access this through their smartphones, or the experience is inferior to what they’ve come to expect on the smartphone."

We're seeing a big growth of interest in terms of just getting on to the mobile -- having a mobile presence for the SMBs.

Still a great deal of complexity

If you take a look at the current state of native mobile app development, it's really not much better than it was five years ago. You still see a strong fragmented programming model base, different operating systems, and different hardware capability. It's still a mess. You pretty much have to pick a subset of devices that you want to focus on.

Entner: If we take one little step back, one of the genius things that Apple has done is turn the bookmarks into an application. About 60-70 percent of all applications on the iPhone or an Android are actually glorified HTML ports. So, it's not that difficult or that demanding on the application side.

One new trend is HTML5, which is slowly but surely approaching. There has been no finalized HTML5 standard [from the W3C], but a lot of web browsers, and even mobile web browsers, have now some HTML5 capabilities. And, it will really help in the development cycle for basic applications.

Where HTML5 will not to be able to help us, at least right now, is when we try to take advantage of location-based services because there is no standard yet. They're still arguing about this one, and especially high performance graphics. But, on the standard application, HTML5 will take us miles forward and diminish the difference between the desktop and the mobile environment.

... At the same time, all of the SDKs are getting more powerful and more user-friendly. So, it's moving toward a more harmonized and more rapid development environment.

Parrott: Prior to HTML5 talking about mobile web was pretty much a joke. Mobile web was an afterthought in the phone market. You had these small, dinky displays. Most of them couldn't even render most standard HTML. What's new?

You still see a strong fragmented programming model base, different operating systems, and different hardware capability. It's still a mess.

With the advent of the smartphone what you really saw was pretty much the Internet, as you experience it on your desktop, now on to your smartphone, but with even more capability.

Part of it is because HTML5 has stepped back and looked at what the future needed to be for a web programming model. To become more of a common run-time, they had to address some of the key gaps between native hardware, APIs, and web. Much of those have really centered on one of the biggest digs that mobile web had in the old days, when you were doing something, were connected, and then you lost your connectivity.

Out of the box

HTML5, right out of the box, has a specification for how to operate in an online, offline, or disconnected type mode. Another thing was a rendering model, beyond just what you see on your desktop, that actually provides a high-end graphics type capability -- 2D, 3D types of programming. These are things that more advanced programs can take advantage of, but you can build very rich desktop type of experiences on the laptop.

Then, they went beyond what you're used to seeing on your desktop and took advantage of some of the sensors that these phones have now -- accelerometers, location capability, or geolocation. APIs are now emerging as a companion to HTML5, which is a spec that will span across your desktop to the mobile phone. It's a very capable specification.

In addition, there is the movement in terms of the standards body, especially the W3C, to address mobile device API. You will eventually program in a standard way and talk to your contacts list, your cameras, video, recording devices, and things like that. That will soon be available to us in a web programming model.

What used to be exclusively the demand of the hardware API guys to do really low level, high performance bit twiddling is now going to be available to the general web programming masses. That opens up the future for a lot more innovation than what we’ve seen in past.

There is enough HTML5 core already emerging that we could start to program to a subset of that spec and treat it as kind of a common run-time that you would program across pretty much all of the new emerging smartphones as we look forward.

Entner: It's only a matter of when ... HTML5 will come. Apple and Google are at the forefront and are already launching websites and services in it. You can get HTML5 YouTube, HTML5 Google, and even Yahoo mail access. You can have the Apple website in HTML5. It just depends on what is fully supported right now.

Some browsers support it, and some don't yet. On the mobile side, it also fully depends on what is supported. If you have the WebKit engine at the core of the browser that your device is using, HTML5 is pretty widely supported.

Parrott: As we've talked to more-and-more of our SMBs, one thing that stands out is that they don't have a lot of resources. They don't have a huge web department. Their personnel wear a number of hats. Web development is just one of n things that one of the individuals may do in one of these organizations.

At Genuitec, we developed a product called MobiOne Studio. The target user is anyone who has an idea or an vision for a mobile web application or website. MobiOne is geared to provide a whole new intuitive type of experience, in which you just draw what you want. If you can develop PowerPoint presentations, you can create a mobile web application using MobiOne.

You lay out your screens, you pane them all up, and then you wire them together with different types of transitions. From there, you can then immediately generate mobile web code and begin to test it either in the MobiOne test environment, that's an emulated type of HTML5 environment, or you can immediately deploy it through MobiOne to your phone and test it directly on a real device.

If you can develop PowerPoint presentations, you can create a mobile web application using MobiOne.

With MobiOne Studio we recognized that the first thing that most companies want to do is just mobilize, just get a mobile presence, mobilize their websites, and have that capability. As Roger said a while ago, a lot of the apps you see out there are really glorified mobile websites and are packaged up in a binary format.

Second Studio phase

In MobiOne Studio's second phase, once you design and you like what you have, you have a progressive step that you can go from a very portable form to compile it down -- or cross-compile -- from HTML5 to whatever the native requirements are of that particular target app store. So, Google will have their app store, and Apple and RIM each has their own model. They are all fairly different models.

But with HTML5, you can go directly to your customers now. You can market to them directly. It depends on your way of interacting with your customers, but we have seen a number of novel approaches already from some of our customers. When any customer is in your store, you make it very easy for them to access your site, to make them aware of your mobile capabilities, lure them in, and get them connected that way.

Listen to the podcast. Find it on iTunes/iPod and Podcast.com. Read a full transcript or download a copy. Sponsor: Genuitec. Learn more.

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Pulse surges for Eclipse with more than one million developers on board

Getting developers on board. That’s the challenge technologies from Linux to Android face every day. Genuitec has helped Eclipse overcome this challenge with Pulse. Indeed, more than one million developers around the world have now installed Pulse.

Pulse works to give software developers an efficient way to locate, install and manage their Eclipse-based tool suite, among other tools. The software essentially empowers developers to customize their installs while avoiding plug-in management issues -- even when crossing operating systems. [Disclosure: Genuitec is a sponsor of BriefingsDirect podcasts.]

“When we envisioned Pulse in 2007, we knew the developer community badly needed an easy technology to help manage their Eclipse tools,” says Maher Masri, president and CEO of Genuitec, a founding and strategic member of the Eclipse Foundation. “Now with one million users, we can happily say Pulse is a great success story.”

The Pulse advantage

One of the advantages Pulse is pushing out to its one million developers is the ability to manage four years of Eclipse platform technologies from a single dashboard, including Eclipse 3.0, also known as Helios.

Pulse, like many other powerful Eclipse-based technologies, continues to attract world-class developers to the Eclipse platform

That’s no small feat, seeing how many enterprises standardize on older Eclipse versions, yet still demand an easy migration path to upgrade their projects, technical artifacts, and other mission-critical subsystems. Developers can even access Eclipse 3.7, also known as Indigo, as the milestones are rolled out in coming months.

This multi-year tool stack feature is part of the reason why Pulse has attracted so many Eclipse developers. Pulse is the only product on the market that supports this type of lifecycle-based stack management.

Getting to know Pulse

Pulse also provides a product family of offerings. There’s a Community Edition that’s free, a Managed Team Edition that aims at the needs of development teams, and a Private Label software delivery version designed for corporate use. Pulse Community Edition is free for individual developers, while Pulse Managed Team Edition is $60 annually. Pricing for Pulse Private Label, a software delivery and management platform, is based on individual requirements.

“Pulse, like many other powerful Eclipse-based technologies, continues to attract world-class developers to the Eclipse platform,” says Mike Milinkovich, executive director of the Eclipse Foundation. “As we continuously enhance our code base and march toward Eclipse 3.7 next summer, we’re pleased that Genuitec will continue to support developers using Eclipse with its Pulse management software.”

BriefingsDirect contributor Jennifer LeClaire provided editorial assistance and research on this post. She can be reached at http://www.linkedin.com/in/jleclaire and http://www.jenniferleclaire.com.

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• Rise of WebKit advances mobile web's role, opens huge opportunity for enterprise developers on devices

Rise of WebKit advances mobile Web's role, opens huge opportunity for enterprise device developers

Listen to the podcast. Download the podcast. Find it on iTunes/iPod and Podcast.com. Learn more. Sponsor: Genuitec.

Read a full transcript of the discussion.

Bringing enterprise applications effectively out to mobile devices has required some harsh trade-offs for developers. To gain access to devices, you lose functionality and portability, for example.

But thanks to the sizable impact that the Apple iPhone and its WebKit browser have had in the market -- and the lure of new business opportunities around mobile application stores -- the mobile Web has suddenly become more attractive and attainable for mainstream developers.

Such technologies as HTML 5, Android, WebKit and advances in scripting and open source tools are allowing developers to target mobile devices better than ever.

To learn more about how the development field for mobile Web applications is shaping up and how targeting the modern mobile Web browser may be removing some of the harshness from the trade-offs of the past, I recently assembled a panel of development experts.

Join me and Stephen O'Grady, founder and analyst at RedMonk; Wayne Parrott, vice president for product development at Genuitec, and David Beers, a senior wireless developer at MapQuest as we unpack the mobile Web.

Here are some excerpts:

O'Grady: For the first time, users have a real Web experience, as opposed to a stripped-down, bare-bones site in terms of what they can experience via the mobile Web. We need to pair the environmental and contextual factors with the advances that we've seen in the devices themselves. They've all come together to give us a rich and deep experience that will allow us to do things that we haven't been able to do before with the devices.

... When you're an enterprise vendor or a consumer vendor looking to target a volume audience, the fact is that there are a lot more mobile devices than there are desktops and laptops. There are mobile devices all over the planet. ... A lot of folks who might have traveled in the past and had applications like Siebel built into their laptops are now very often using those in a handheld or, in some cases, a netbook. So, economics, in terms of the application price and the volume audience that can be targeted is a big factor.

Gardner: How does an organization like MapQuest handle this whole issue of so many choices on that endpoint?

Beers: It's both a problem and an opportunity. From a developer's standpoint, and I am a developer, it's obviously difficult, because the amount of energy that you put in is divided across all of these different platforms. You have to make difficult decisions about developing the features you want ... and perhaps limiting the [device] targets that you're able to reach.

... On the positive side, fragmentation is a pejorative term that we use for differentiation. It's painful for developers, but we can't pretend that it's all a bad thing, because it's really driven by rapid innovation. A lot of the fragmentation that we see out there is because we've got these capabilities now on handsets.

Parrott: ... Both higher-end horsepower on the smartphones and a much better browsing experience or engine are now showing up on the iPhone-class machines. The programming model that is now available enables a whole new class of Web-type applications, which, in the past, has been reserved for native applications.

... As you start to move forward with the WebKit-type browsers now more prevalent on these smarter phones, it's starting to represent a more common platform that we have a choice to target our application functionality toward.

Beers: Mobile has been something that's been part of MapQuest right along. It comes in the nature of our business, which is getting people from A to B. So, it's intrinsically mobile oriented.

A lot of what we've been doing in the last couple of years has been developing what we've been calling native applications here. ... As to the question of HTML 5 and how this changes the picture for companies like MapQuest, we're beginning to see that these capabilities make it so that we can take technology that powers the mapquest.com website that people use on their desktop and repurpose that very quickly to provide a beautiful and powerful Ajax Web experience on modern smartphones.

We found that, considering the amount of development and energy that's gone into making our native applications, and has gone into the mobile website that we have out there right now, what it took to get a great application on the iPhone was minimal. It was very impressive.

... It's not just a mobile Web story. We see companies like Palm coming out with essentially native application environments that use those tools for the presentation layer. That brings up all kinds of very interesting and productive new models for releasing essentially a native application that has really rich access to the underlying features on the device -- things like GPS and the accelerometer. That's also a very exciting application model for companies like MapQuest to look at.

... You're starting to see phones that essentially will have two tiers on them. You're going to see developers having a choice to say, "Do I want to be operating completely in JavaScript and exercise my skills there in the WebKit environment, or do I want to have some of the application logic below that, perhaps in a Java environment, where it's essentially being a local server on the device for the presentation layer on top?"

You start to combine those things, and it allows all kinds of different components that are out there and that have been driving the innovation in the Internet to come into play on mobiles in ways that we haven't seen before.

Parrott: Obviously, one of the forces driving us has been enterprise organizations that want to move to the mobile Web. ... What they're pushing us for is, "How do we get there from here?" They already have a lot of their own infrastructure and resources in place, but moving that to the mobile Web has been a challenge for them.

[Now ] you have what we call the Mobile Web Programming Model so that you can now build some very sophisticated functionality that you run directly in the browser. You have to be educated about what you want to run local. Do you want to serve static content or do you want to push functionalities directly to the particular smartphone device?

We're servicing both -- helping educate and provide tooling and educational services for both Web developers and traditional enterprise developers -- Java developers who are moving over, bringing their programming know-how and experience, and applying that to dynamic Web applications.

Read a full transcript of the discussion.

Listen to the podcast. Download the podcast. Find it on iTunes/iPod and Podcast.com. Learn more. Sponsor: Genuitec.

Genuitec, Eclipse aim for developer kit to smooth rendering of RIAs on mobile devices

The explosion in mobile Web use, due partly to the prevalence of the iPhone and other smart-phone devices -- and a desire to make developers less grumpy -- have led Genuitec to propose a new open-source project at the Eclipse Foundation for an extensible mobile Web developer kit for creating and testing new mobile rich Internet applications (RIAs).

Coming as a sub-project under the Device Software Development Platform (DSDP), the FireFly DevKit project is still in the proposal phase, and the original committers are all from Genuitec, Flower Mound, Tex. [Disclosure: Both Genuitec and the Eclipse Foundation are sponsors of BriefingsDirect podcasts.]

Included in the developer kit will be a previewer and a debugger, a Web rendering kit, a device service access framework, a deployment framework, and educational resources.

The two tool frameworks will enable mobile web developers to visualize and debug mobile web applications from within an Eclipse-based integrated development environment (IDE). Beyond this the FireFly project will develop next-generation technologies and frameworks to support the creation of mobile web applications that look and behavior similarly to native applications and are able to interact with device services such as GPS, accelerometers and personal data.

The issue of developer grumpiness was raised in the project proposal:

When programming, most developers dislike switching between unintegrated tools and environments. Frequent change of focus interrupts their flow of concentration, reduces their efficiency and makes them generally grumpier :). For mobile web application development, web designers and programmers need to quickly and seamlessly perform incremental development and testing directly within an IDE environment rather than switching from an IDE to a device testing environment and back again.

One goal of the Web rendering toolkit is to make Web applications take on the look and feel of the host mobile device. Possibly, an application could run in the Safari browser on an iPhone, but appear similar to a native iPhone app.

Initially, example implementations of the project frameworks will be provided for the iPhone. As resources become available, examples for the G1-Android platform will also be developed. The project will actively recruit and accept contributions for other mobile platforms such as Symbian, Windows Mobile and others.

The current timeframe of the project calls for it to piggyback an incubation release on top of the Eclipse 3.5 platform release. The entire project proposal is available on the Eclipse site.

Genuitec expands Pulse provisioning system beyond tools to Eclipse distros, eyes larger software management role

Genuitec, one of the founders of the Eclipse Foundation, has expanded the reach of its Pulse software provisioning system with the announcement of the Pulse "Private Label," designed to give companies control over their internal and external software distributions.

Until now, Pulse was designed for managing and standardizing software development tools in the Eclipse environment. With Private Label, enterprises can manage full enterprise software delivery for any Eclipse-based product or application suite.

Plans call for subsequently expanding Private Label into a full lifecycle management system for software beyond Eclipse. [Disclosure: Genuitec is a sponsor of BriefingsDirect podcasts.]

Private Label, which can be tailored to customer specifications, can be hosted either by Genuitec or within a corporate firewall to integrate with existing infrastructure. Customers also control the number of software catalogs, as well as their content. Other features include full custom branding and messaging, reporting of software usage, and control over the ability for end-users to customize their software profiles, if desired.

Last month, I sat down for a podcast with Todd Williams, vice president of technology at Genuitec, and we discussed the role of Pulse as a simple, intuitive way to install, update, and share custom configurations with Eclipse-based tools.

Coinciding with the release of Pulse Private Label is the release of Pulse 2.3 for Community Edition and Freelance users. Upgrades include performance improvements and catalog expansion. Pulse 2.3 Community Edition is a free service. Pulse 2.3 Freelance is a value-add service priced at $6 per month per user or $60/year. Pulse Private Label pricing is based on individual requirements.

More information is available at the Pulse site.

Pulse provides novel training and tools configuration resource to aid in developer education, preparedness

Listen to the podcast. Download the podcast. Find it on iTunes/iPod. Sponsor: Genuitec.

Read a full transcript of the discussion.

Java training and education has never been easy. Not only is the language and its third-party and community offerings constantly moving targets, each developer has his or her own preferences, plug-ins inventory and habits. What's more, the "book knowledge" gained in many course settings can vary wildly from what happens in the "real world" of communities and teams.

MyEclipse maker Genuitec developed Pulse last year to monitor and update the most popular Eclipse plug-ins, but Pulse also has a powerful role in making Java training and tools preferences configuration management more streamlined, automated and extensible. Unlike commercial software, in the open source, community-driven environments like Eclipse, there is no central vendor to manage plug-ins and updates. For the Eclipse community Pulse does that, monitoring for updates while managing individual developers' configuration data -- and at the same time gathering meta data about how to better serve Eclipse and Java developers.

I recently moderated a sponsored podcast to explore how Pulse, and best practices around it use, helps organize and automate tools configuration profiles for better ongoing Java training and education. I spoke with Michael Cote, an analyst with RedMonk; Ken Kousen, an independent technical trainer, president of Kousen IT, Inc., and adjunct professor at Rensselaer Polytechnic Institute; and Todd Williams, vice president of technology at Genuitec.

Here are some excerpts:

The gap between what's taught in academia and what's taught in the real world is very large, actually. ... Academia will talk about abstractions of data structures, algorithms, and different techniques for doing things. Then, when people get into the real world, they have no idea what Spring, Hibernate, or any of the other issues really are.

It's also interesting that a lot of developments in this field tend to flow from the working professionals toward academia, rather than the other way around, which is what you would find in engineering.

Part of what I see as being difficult, especially in the Java and Enterprise Java market, is the huge number of technologies that are being employed at different levels. Each company picks its own type of stack. ... Finding employees that fit with what you are trying to do today, with an eye toward being able to mature them into where you are going tomorrow, is probably going to always be the concern.

You look at the employment patterns that most developers find themselves in, and they are not really working at some place three, five, 10, even 20 years. It's not realistic. So, specializing in some technology that essentially binds you to a job isn't really an effective way to make sure you can pay your bills for the rest of your life.

You have to be able to pick up quickly any given technology or any stack, whether it’s new or old. Every company has their own stack that they are developing. You also have to remember that there is plenty of old existing software out there that no one really talks about anymore. People need to maintain and take care of it.

So, whether you are learning a new technology or an old technology, the role of the developer now, much more so in the past, is to be more of a generalist who can quickly learn anything without support from their employer.

Obviously, in open source, whether it’s something like the Eclipse Foundation, Apache, or what have you, they make a very explicit effort to communicate what they are doing through either bug reports, mail lists, and discussion groups. So, it's an easy way to get involved as just a monitor of what's going on. I think you could learn quite a bit from just seeing how the interactions play out.

That's not exactly the same type of environment they would see inside closed-wall corporate development, simply because the goals are different. Less emphasis is put on external communications and more emphasis is put on getting quality software out the door extremely quickly. But, there are a lot of very good techniques and communication patterns to be learned in the open-source communities.

[With Pulse] we built a general-purpose software provisioning system that right now we are targeting at the Eclipse market, specifically Eclipse developers. For our initial release last November, we focused on providing a simple, intuitive way that you could install, update, and share custom configurations with Eclipse-based tools.

In Pulse 2, which is our current release, we have extended those capabilities to address what we like to call team-synchronization problems. That includes not only customized tool stacks, but also things like workspace project configurations and common preference settings. Now you can have a team that stays effectively in lock step with both their tools and their workspaces and preferences.

With Pulse, we put these very popular, well-researched plug-ins into a catalog, so that you can configure these types of tool stacks with drag-and-drop. So, it's very easy to try new things. We also bring in some of the social aspects; pulling in the rankings and descriptions from other sources like Eclipse Plug-in Central and those types of things.

So, within Pulse, you have a very easy way to start out with some base technology stacks for certain kinds of development and you can easily augment them over time and then share them with others.

The Pulse website is www.poweredbypulse.com. There is a little 5 MB installer that you download and start running. If anyone is out in academia, and they want to use Pulse in a setting for a course, please fill out the contact page on the Website. Let us know, and we will be glad to help you with that. We really want to see usage in academia grow. We think it’s very useful. It's a free service, so please let us know, and we will be glad to help.

I did try it in a classroom, and it's rather interesting, because one of the students that I had recently this year was coming from the Microsoft environment. I get a very common experience with Microsoft people, in that they are always overwhelmed by the fact, as Todd said, there are so many choices for everything. For Microsoft, there is always exactly one choice, and that choice costs $400.

I tried to tell them that here we have many, many choices, and the correct choice, or the most popular choice changes all the time. It can be very time consuming and overwhelming for them to try to decide which ones to use in which circumstances.

So, I set up a couple of configurations that I was able to share with the students. Once they were able to register and download them, they were able to get everything in a self-contained environment. We found that pretty helpful. ...

It was pretty straightforward for everybody to use. ... whenever you get students downloading configurations, they have this inevitable urge to start experimenting, trying to add in plug-ins, and replacing things. I did have one case where the configuration got pretty corrupted, not due to anything that they did in Pulse, but because of plug-ins they added externally. We just basically scrapped that one and started over and it came out very nicely. So, that was very helpful in that case.

We have a very large product plan for Pulse. We've only had it out since November, but you're right. We do have a lot of profile information, so if we chose to mine that data, we could find some correlations between the tools that people use, like some of the buying websites do.

People who buy this product also like this one, and we could make ad hoc recommendations, for example. It seems like most people that use Subversion also use Ruby or something, and you just point them to new things in the catalog. It's kind of a low-level way to add some value. So there are certainly some things under consideration.

Listen to the podcast. Download the podcast. Find it on iTunes/iPod. Sponsor: Genuitec.

Read a full transcript of the discussion.

Genuitec marks progress with two milestone releases of MyEclipse 6.5 products

Genuitec, the MyEclipse IDE vendor, has marked development progress with two interim releases. The Flower Mound, Tex., firm has announced availability of the initial milestone releases of MyEclipse Enterprise Workbench 6.5 and MyEclipse 6.5 Blue Edition, a tool suite for WebSphere developers.

The Enterprise Workbench release includes an upgrade of MyEclipse Spring tools, which provides integration of the latest Spring framework 2.5 libraries. Also in the release are:

• JAX-WS 2.1 Web services
• Support for JSR-168 portlets
• Improved JSF and Facelet visual page design and coding features
• New web.xml editor; and
• Updated ICEFaces JSF component support.

The M1 release of the Blue Edition offers project migration support from IBM Rational Application Developer and WebSphere Application Developer into MyEclipse.

With the new release, developers can configure, launch, and manage multiple WebSphere profiles simultaneously from within the IDE, allowing the developers to develop, deploy, and debug enterprise Java applications to any number of customized WebSphere profiles.

In another announcement, Genuitec has released the Pulse 2.1, which allows users to manage and configure Eclipse-based products. Among the product enhancements in this release are:

• Desktop Express, which allows ISVs to deliver software to their customers
• Enhancements to Pulse Freelance, which allows users to add and share plug-ins to customize their catalog and share workspace settings.

Last February, I did a podcast with Maher Masri, president of Genuitec on his companies Eclipse-based tools and the migration path to WebSphere. You can read the transcript here. [Disclosure: Genuitec is a sponsor of BriefingsDirect podcasts.]

Last January, I wrote about the Pulse product and its implications for the development and deployment market:

I also expect that Genuitec will move aggressively into “development and deployment as a service” offerings in 2008. There’s no reason why a Pulse set of services could not evolve into a general platform for myriad developer resources and increasingly tools/IDEs as a service. Indeed, Genuitec is finding wider acceptance by developers of developing and deploying in the cloud concepts and benefits.

The milestone release of Workbench 6.5 is currently available from the MyEclipse site for a free trial. The milestone release of Blue Edition is available for a free trial from the Blue Edition site. The subscription price is $149, and those with current subscriptions will receive all upgrades and support at no additional cost. The general release of both products is scheduled for June of this year.

New Eclipse-based tools from Genuitec offer developers more choices in migrating to IBM WebSphere 6.1

Listen to the podcast. Or read a full transcript. Sponsor: Genuitec.

The arrival of the IBM WebSphere Application Server 6.1 presents Eclipse-oriented developers with some big decisions. The newest version of this popular runtime will depend largely on Rational Application Developer (RAD) for tooling.

While this recent runtime environment release is designed to ease implementations into Services Oriented Architecture (SOA) and improve speed for Web services, the required Rational toolset -- formerly known as the WebSphere Studio Application Developer -- comes with a significant price tag and some weighty developer adjustments.

Genuitec, however, is now delivering MyEclipse Blue Edition as an alternative upgrade path for tools as enterprise architects and operators begin to adjust to these major new releases from IBM. MyEclipse Blue Edition is not competing with IBM as much as catering to an under-served market of people that may not be able to afford the quick and full Rational tool adjustment, says Genuitec.

And so Genuitec, the company behind the MyEclipse IDE, is offering a stepping-stone approach to help with this WebSphere environment tools transition. To help understand this transition, the market, and the products, I recently moderated a sponsored podcast discussion with with James Governor, a co-founder and industry analyst at RedMonk, as well as Maher Masri, president of Genuitec.

Here are some excerpts:

The economics around tools have shifted dramatically. It seems that the value add is not so much in the IDE now, but in building bridges across environments, making framework choices easier for developers, and finding ways of mitigating some of these complexity issues, when it comes to the transition on the platform side.

Eclipse obviously has become the default standard for the development environment and for building tools on top of it. I don’t think you need to go very far to find the numbers that support those kinds of claims, and those numbers continue to increase on a year-to-year basis around the globe.

When it started, it started not as a one-company project, but a true consortium model, a foundation that includes companies that compete against each other and companies in different spaces, growing in the number of projects and trying to maintain a level of quality that people can build upon to provide software on top of it from a tools standpoint.

A lot of people forget that Eclipse is not just a tools platform. It's actually an application framework. So it could be, as we describe it internally, a floor wax and a dessert topping.

The ability for it to become that mother board for applications in the future makes it possible for it to move above and beyond a tools platform into what a lot of companies already use it for -- a runtime equation.

IBM was the company that led the way for all of the IBM WebSphere implementations and many of their internal implementations. A lot of technologies are now based on Eclipse and based on the Eclipse runtime.

Customers tell us ... "I am moving into 6.1, and the reason for that is I am re-implementing or have a revival internally for Web services, SOA, rich-net applications, and data persistence requirements that are evolving out of the evolution of the technology in the broader space, and specifically as implemented into the new technology for 6.1."

Every one of them tells us exactly the same story. "I cannot use your Web service implementation because, a) I have to use this web services within WebSphere or I lose support, and b) I have invested quite a bit of money in my previous tools like WebSphere Application Developer (WSAD), and that is no longer supported now.

"I have to transition into, not only a runtime requirement, but also a tools requirement." With that comes a very nice price tag that not only requires them to retool their development and their engineers, but also reinvest into that technology.

But the killer for almost all of them is, "I have to start from scratch, in the sense that every project that I have created historically, my legacy model. I can no longer support that because of the different project model that’s inside."

From an IBM perspective, it’s a classic case of kind of running ahead of the stack. If you see the commoditization further down the stack, you want to move on up. So IBM looks at the application developer role and the application development function and thinks to itself, "Hang on a second. We really need to be moving up in terms of the value, so we can charge a fair amount of money for our software," or what they see is a fair amount of money.

IBM’s strategy is very much to look at business process as opposed to the focus on just a technical innovation. That certainly explains some of the change that's being made. They want to drive an inflection point. They can't afford to see orders-of-magnitude cheaper software doing the same thing that their products do.

They are looking for life cycle approaches, ways of bridging design time and runtime. IBM is addressing some of these needs, but, as you point out, developers are often saying, "Hey, I just want my tool. I want to stick with what I know." So we’re left with a little bit of a disconnect.

We [at Genuitec] looked at the market. Our customers looked back at us and basically gave us the same input: "If you provide us this delta of functionalities, specifically speaking, if you’re able to make my life a little easier in terms of importing projects that exist inside of WebSphere Application Developer into your tool environment, if you can support the web services standard that’s provided by WebSphere.

" ... if you could provide a richer deployment model into WebSphere so my developers could feel as if they’re deploying it from within the IBM toolset, I don’t have the need to move outside of your toolset. I can continue to deploy, develop and run all my applications from a developer's standpoint, not from an administrator's."

There are companies that are always going to be a pure IBM shop and no one is going to be able to change their mind. The ability to provide choice is very important for those that need to make that decisions going forward, but they need some form of affordability to make that decision possible. I believe [Genuitec] provides that choice in spades in our current pricing model and our ability to continue to support without the additional premium above that.

Listen to the podcast. Or read a full transcript. Sponsor: Genuitec.

Genuitec's Pulse service provides automated updates across Eclipse, Android, ColdFusion

MyEclipse IDE vendor Genuitec is stepping up the general developer downloads plate to take a swing at the task of automated and managed updates, plug-ins and patches to such widespread tools as Eclipse, Android, ColdFusion.

The free Pulse service helps bring a "single throat to choke" benefit to downloads but without the need to remain dependent on a single commercial vendor (or track all the bits yourself) amid diverse open source or ecology offerings. Fellow independent IT analyst Tony Baer has a piece on Pulse. The service is in beta, with version 1.0 due in early 2008.

Google's Android SDK -- a software stack focused on mobile devices -- and Android Development Tools (ADT) will come preconfigured to run with one click in Pulse's “Popular” profile area, Genuitec announced in December. That shows how quickly new offerings can be added to a Pulse software catalog service. Pulse refresh includes support for developers using Mac, Linux and Windows.

Pulse requires an agent be downloaded to an Eclipse Rich Client Platform (RCP).

The services put Genuitec squarely in the "value as a service" provider role to many types of developers. As we know, developers rely on communities as focal points for knowledge, news, updates, shared experience, code, and other online services.

As we've seen in many cases, a strong community following and sense of shared value among developers often bodes well for related commercial and FOSS products alike. Genuitec is obviously interested in wider use of MyElipse, and is therefore providing community innovation as a channel.

I also expect that Genuitec will move aggressively into "development and deployment as a service" offerings in 2008. There's no reason why a Pulse set of services could not evolve into a general platform for myriad developer resources and increasingly tools/IDEs as a service. Indeed, Genuitec is finding wider acceptance by developers of developing and deploying in the cloud concepts and benefits. Disclosure: Genuitec is a sponsor of BriefingsDirect podcasts.

So while Amazon offers to developers runtime, storage, and databases as services -- based on a pay as use and demand increases basis -- the whole question of tools is very interesting. The whole notion of free of very inexpensive means to development and deployment will prove a major trend in 2008, I predict.

Now there is virtually no barriers for developer innovation and entrepreneurial zeal to move from the white board to global exposure and potential use. And that can only be good for users, enterprises, ISVs, and the creativity that unfettered competition often unleashes.