Customer data remains strewn around internal systems even as clound and hybrid models add to complications, says Scribe study

As companies rely more heavily on quality customer data, they still have a long ways to go in integrating core business systems to deliver that data to users across the enterprise. That's the finding from the latest survey from Scribe, a provider of data integration and access solutions.

Titled the State of Customer Integration 2013, the report finds that the biggest stumbling block on the path to data integration is an increasingly complex IT environment. While customer relationship management (CRM) systems are increasingly transitioning to cloud, the report found, enterprise resource planning (ERP) and business intelligence (BI) systems remain in silos behind the firewall.

“Businesses are struggling to reach the connected enterprise nirvana,” noted Lou Guercia, CEO of Scribe. “With the continued move to cloud and complex hybrid environments, the lack of integration between these systems is becoming clearer and significantly slowing business value.”

Businesses are struggling to reach the connected enterprise nirvana despite their focus on the importance of core business system integration.

Respondents also reported that almost half of budget ownership of core business systems now resides outside of IT, indicating a sea change toward chief marketing officers (CMOs) having an increasing stake in IT budget decisions in the years ahead.

Although IT continues to own a sizeable portion of the budget, sales, operations and marketing departments together are responsible for 48 percent of the planned systems investments in 2013. In addition, while almost half of business respondents (44 percent) plan to invest more in their business systems in 2013, the majority (60 percent) plan to take a cautious approach – increasing their customer-facing systems investment by no more than 20 percent compared to 2012.

Leading the way

Cloud has penetrated all core business systems with CRM leading the way. Some 26 percent of businesses report a pure cloud environment for CRM, while ERP and BI systems are still predominantly on-premise (with only six percent and five percent respectively reporting cloud adoption). In addition, the growing importance of hybrid environment support for customer data is clear, as 47 percent of businesses and 73 percent of third-party systems integrators point to hybrid environment support as either a top priority or "important" for their CRM strategy.

The majority of businesses (73 percent) and systems integrators (80 percent) report revenue growth as top priority, but they are also quick to note as top priorities the need for increased customer satisfaction and increased revenue per customer.

The importance of CRM and core business system integration to support customer-focused business growth is clear, said privately owned Scribe, based in Manchester, NH. In fact, businesses report measuring the success of their CRM data integration initiatives based on CRM satisfaction (at 45 percent), complete customer view (at 43 percent), and CRM system adoption (at 41 percent).

The lack of  integration between these systems is becoming clearer and significantly slowing business value.

However, with the majority of respondents noting integration between CRM and business intelligence (74 percent), CRM and customer support systems (73 percent), and CRM and marketing automation (71 percent) as a top priority, only 16 percent of business respondents report full integration among their various business systems. When compared to 15 percent reporting full integration in 2012, it is evident that organizations still have a long way to go to fully integrate customer data across core business systems. While only 10 percent report a complete lack of integration, partial integration is still the norm.

Among additional findings:

• Businesses expect their CRM systems to have the ability to share data among key departments, and companies prioritize the value of CRM data integration in terms of its ability to drive accuracy and consistency of customer information
  
• The majority of systems integrators (84 percent) and businesses (71 percent) rate mobile CRM as either important or top priority for their CRM strategy in 2013
  
• The lowest levels of reported between-systems integration are between CRM and ERP (13 percent) and CRM and social (10 percent)
  
• Custom code continues to be the way the majority (48 percent) of businesses report integrating their systems – but that is a significant drop from 2012 when 59 percent reported doing so
  
• Most businesses (64 percent) still do not have a formal process for evaluating their CRM data integration progress, yet failure to integrate CRM with other critical business systems is driving 18 percent of respondents to switch to a new system in 2013.

For a copy of the report, go to http://www.scribesoft.com/state-of-cdi-2013-report?cid=scratchmm. Scribe will also host a webinar on June 13 at 11 a.m. EDT. To register, go to https://www2.gotomeeting.com/register/114971418.

You may also be interested in:

• Ariba and Discover to transform B2B payments with cloud-based AirbaPay
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• The other shoe drops: SAP puts ERP on HANA
• Ariba Network helps Cox Enterprises manage procurement across six different ERP systems

Why should your business care about Platform 3.0? A Tweet Jam

On Thursday, June 6, The Open Group will host a "tweet jam" examining Platform 3.0 and why the concept has great implications for businesses.

Over recent years a number of technologies -- cloud, mobile, big data, social -- have emerged and converged to disrupt the way we engage with each other in both our personal and business lives. Most of us are familiar with the buzz words, including "the Internet of things," "machine-to-machine (M2M)," and "consumerization of IT," but what do they mean when they act in concert? How can we treat them as separate? How can we react best?

Technologies have emerged and converged to disrupt the way we engage with each other in both our personal and business lives.

I was early to recognize this confluence as more than the sum of its parts, back in 2010. And Gartner was early too to recognize this convergence of trends representing a number of architectural shifts which it called a "Nexus of Forces." This nexus was presented as both an opportunity in terms of innovation of new IT products and services and a threat for those who do not keep pace with evolution, rendering current business architectures obsolete.

Understanding opportunities

Rather than tackle this challenge solo, The Open Group is working with a number of IT experts, analysts and thought leaders to better understand the opportunities available to businesses and the steps they need to benenefit and prosper from Platform 3.0, not fall behind. [Disclosure: The Open Group is a sponsor of BriefingsDirect podcasts.]

So please join the burgeoning Platform 3.0 community on Twitter on Thursday, June 6 at 9 a.m. PT/12 p.m. ET/5 p.m. GMT for a tweet jam, moderated by me, Dana Gardner (@Dana_Gardner), BriefingsDirect, that will discuss and debate the issues and implications around Platform 3.0.

All are welcome, including The Open Group members and interested participants from all backgrounds.

Key areas that will be addressed during the discussion include: the specific technical trends (big data, cloud, consumerization of IT, etc.), and ways businesses can use them – and are already using them – to increase their business opportunities.

All are welcome, including The Open Group members and interested participants from all backgrounds, to join the one-hour online chat session and interact with our panel's thought leaders. To access the discussion, please follow the #ogp3 and #ogChat hashtags during the discussion time.

You may also be interested in:

• The Open Group Conference Panel Explores How the Big Data Era Now Challenges the IT Status Quo
• Complexity from big data and cloud trends makes architecture tools like ArchiMate and TOGAF more powerful, says expert panel
• Using the Cloud for Big-Data Requires a New Recipe
• Big Data Success Depends on Better Risk Management Practices Like FAIR, Say The Open Group Panelists
• The Open Group Keynoter Sees Big-Data Analytics Bolstering Quality, Manufacturing, Processes
• The Open Group Trusted Technology Forum is Leading the Way to Securing GLobal IT Supply Chains
• Corporate Data, Supply Chains Remain Vulnerable to Cyber Crime Attacks Says Open Group Conference Speaker
• Open Group Conference Speakers Discuss the Cloud: Higher Risk or Better Security?

User-centric tools go long way to reaping most benefits from big data projects, says IDG survey

Big data is proving to be like the proverbial 800-pound gorilla -- big and powerful, but difficult to tame and control.

While nearly 90 percent of business and IT leaders agree that big data can be useful in making intelligent business decisions, only one-third of companies have implemented big-data initiatives. That's the finding from a recent International Data Group (IDG) survey, sponsored by Kapow Software.

Furthermore, more than 50 percent of survey respondents said that they had only lukewarm success with getting big data to deliver value in terms of competitive advantage, differentiation, top-line growth, strategic insights, employee productivity and effectiveness, among other business metrics.

Respondents reported that big-data projects take too long, cost too much, and aren't delivering a sufficient return on investment (ROI). Part of this is because these projects require expensive consultants or hard-to-find data scientists. Yet, while this lag in adoption continues, the mass of data from a variety of sources is growing.

Among the barriers to drawing value out of big data, according to survey respondents, are:

• High cost and complexity. Many business leaders believe such projects require a prohibitively expensive infrastructure. Sixty percent said projects take 18 months or more to complete.
  Despite the current low reliance on big data, adoption is expected to increase over the next 12 months, as business and IT leaders turn to user-centric tools
  
  
• Employee workarounds. Respondents said employees often take matters into their own hands, but without effective solutions, are resorting to manual aggregation. This is putting pressure on IT to automate these efforts.
  
• Poor data accessibility. Nearly half of IT leaders said they find it difficult to find, access, and integrate the right information, which is often unstructured and spread among a wide variety of sources.
  
• Lacking skills and tools. Big data is proving to be inaccessible by employees without special training, again putting pressure on IT to pave the way.

Despite the current low reliance on big data, adoption is expected to increase over the next 12 months, as business and IT leaders turn to user-centric tools -- such as those provided by Kapow Software. With such tools, IT leaders anticipate improved productivity and a better relationship with the business leaders.

Business leaders surveyed are looking for a variety of benefits from an increased use of big data. They say the following are either "critical" or "very important:"

• More informed business decision - 80 percent
  
• Increased competitive advantage - 71 percent
  
• Improved customer satisfaction - 68 percent
  
• Increased end-user productivity - 62 percent
  
• Improved security or compliance - 60 percent
  
• New products and services - 55 percent
  
• Monitoring and responding to social media in real time - 33 percent.

For more information on the survey results, go to http://www.slideshare.net/Kapowmarketing/kapow-idg-bigdataidg051513 or http://www.kapowsoftware.com/. [Disclosure: Kapow Software is a sponsor of BriefingsDirect podcasts.]

You may also be interested in:

• Kapow Mobile Katalyst debuts as new means to rapidly convert web applications to mobile apps sans APIs
• Kapow launches data integration platform for rapid data delivery to multiple devices
• Kapow delivers Web Data Server 7.2 to make BI easier to extract from across web-based activities
• Web data services extend business intelligence depth and breadth across social, mobile, web domains
• Web data services provide ease of data access and distribution from variety of sources, destinations
• Web data services -- here's why text-based content access and management plays crucial role in real-time BI management
• Real-time web data services in action at Deutsche Boerse

Ariba LIVE roadmap debrief: Solutions manager Chris Haydon on cloud data analytics, AribaPay, mobile support, and managed services procurement

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy. Sponsor: Ariba.

This latest BriefingsDirect podcast, from the 2013 Ariba LIVE Conference in Washington, D.C., explores Ariba's product and services roadmap and future strategy insights unveiled by Ariba, an SAP company, at the recent user event.

Our guest is Chris Haydon, Vice President of Solutions Management for Procurement, Finance, and Network at Ariba, here to explain the latest conference news, and to offer insights into how Ariba will be broadening its services procurement management value, mobile push and AribaPay roll-out.

The interview is conducted Dana Gardner, Principal Analyst at Interarbor Solutions. [Disclosure: Ariba, an SAP company, is a sponsor of BriefingsDirect podcasts.]

Here are some excerpts:

Gardner: Where we are now with Ariba in terms of some of the big news at LIVE?

Haydon: We have some really exciting innovation coming in the near-term to Ariba in a couple of areas. First, let's talk about Network RFQ or the Spot Buy. We think this is part of the undiscovered country, where, according to The Hackett Group, 40-plus percent of spend is not sourced.

Haydon

By linking this non-sourced spend to the Ariba Network, we think we're going to be able to address a large pain-point for our buyers and our sellers. Network RFQ or Spot Buy is a near-term solution that we announced at LIVE, and we're bringing that forward over the next six months.

The next exciting innovation is at the other end of the process. That’s a solution we call AribaPay. AribaPay is what we think is a game-changing solution that delivers rich remittance and invoice information that’s only available from the Ariba Network through solution secure, global payment infrastructure.

Down market

Gardner: It seems to me, Chris, that you're going to the mid-market. You're creating some services with Spot Buy that help people in their ad-hoc, low-volume purchasing.

You're providing more services types of purchasing capabilities, maybe for those mid-market organizations or different kinds of companies like services-oriented companies. And, you're also connecting via Dell Boomi to QuickBooks, which is an important asset for how people run small businesses. Are we expanding the addressable market here?

Haydon: We are, and that’s an excellent point. We look at it two ways. We're looking to address all commerce. Things like the Spot Buy, AribaPay, services, procurement, and estimate-based services are really addressing the breadth of spend, and that applies at the upper end and the lower end.

There are important pieces that you touched on, especially with our Dell Boomi partnership and the announcement here for QuickBooks. We want to make it accessible to grow the ecosystem and to make the collaboration across the network as frictionless as possible.

With Dell Boomi announcing QuickBooks, it enables suppliers specifically with that back-end system to be able to comply with all the collaboration of business processes on the Ariba Network, and we're really only just getting started.

We want our customers on both the buy-side and the sell-side of their partners to make their own choices.

There is a massive ecosystem out there with QuickBooks, but when we have a look around, there are more than 120 prominent backend systems. So it's not just the SAPs, the Oracles, the JD Edwards, and Lawsons. It's the QuickBooks and the Intuits. It's the Great Plains of the world.

Think about at it as back-end agnostic. We want our customers on both the buy-side and the sell-side of their partners to make their own choices. It's really their own choice of deployment.
If they want to take an integrated business-to-business (B2B) channel, they can. If they want to come to a portal, they can. If they want to have an extract that goes into their own customized system, they can do that as well, or all of the above at the same time, and really just taking that process forward.

Gardner: How does AribaPay work? Is this a credit card, a debit card? Is this a transactional banking interface?

Brand new

Haydon: Number one, it's brand-new. First, let's talk about the problems that we had, and how we think we are going to address it. More than 40 percent of payments in corporate America are still check based. Check-based payments present their own problems, not just for the buyers, but also from the sellers. They don’t know when they're going to get paid. And when they are getting paid, how do they reconcile what they're actually getting paid for?

AribaPay is a new service. It's not a P-Card. It's leveraging a new type of electronic payment through an ACH-styled channel. It enables buyers to take 100 percent of their payments through the Ariba Network. It lets the suppliers opt in to be able to match and move from our paper-based payment channel check, to an electronic channel that is married. This is the interesting value prop for the network. That is married with their rich information.

So that’s the value. We think it's very differentiated. We're going to be leveraging a large financial institution provider who has great breadth and penetration, not just here in the United States, but globally as well, and that's via Discover Financial Services.

We announced this at LIVE this month, and I know they're as excited as we are. Discover has the wherewithal to bring the credibility and the scale to the payments channel, while Ariba has the credibility in the scale of the supply base and the commercial B2B traffic. We think that that one plus one equals three and is a game changer in electronic payment.

Gardner: Moving on to the future or vision that you're painting, what should we expect in the roadmap of the next two or three years for the Ariba Network?

The ability to apply your own business rules and logic to those collaborations is massive.

Haydon: We're really excited about the Ariba Network and we have four or five themes. One piece of big news is that we're getting into and supporting supply chain and logistics processes, and adding that level of collaboration. Today, we have 10 or 11 types of collaborations that you can do on the Ariba Network, like an order, an invoice, and so on.

Over the next several releases, we're going to be more than doubling that amount of collaboration that you can do between trading partners on the network. That’s exciting, and there are things like forecasting and goods receipt notices.

I won’t go into the specifics of every single transaction, but think about of doubling the amount of collaboration that you can do and the visibility in that. The ability to apply your own business rules and logic to those collaborations is massive.

The second thing we're doing on the network is adding a new spend category, which we call services invoicing. This is estimate-based spend and this is another up market, down market, broad approach, in which there are a whole heap of services.

This is more of an estimate-based style spend where you don’t necessarily know the full cost of an item until you finish it. Whether you're drilling an oil well or constructing a building, there are variations there. So we're adding that capability into the network.

User interface

Another area is what we call Network 2.0, and this is extending and changing not just the user interface, but extending and adding more intrinsic core capabilities to the network. Ariba has a number of network assets and we think it's important to have a single network platform globally. It's the commerce internet, the network.

So our Network 2.0 program is a phase delivery of extending the core capabilities of the Ariba network over the next couple of years in terms of order status, results, requests in terms of goods receipt notices, advanced shipping notices, more invoice capability, and just growing that out globally.

Last but not least is just more and more supply collaboration, focusing on the ability for suppliers to more easily respond, comply, and manage their profiles on the Ariba Network.

Gardner: The Ariba applications themselves, what should we expect there?

Haydon: We have a whole raft of capability coming across that whole application suite. We can break that into two or three areas. In our sourcing, contract management, supplier information management, and supply performance management suite, we're doing functionality enhancements on one of the exciting pieces.

We're introducing a new look and feel, a consumer like look and feel, to our catalog and our search engine.

In the spend visibility area, we're going to be leveraging the SAP In-Memory technology HANA. What we are doing there is early for us, but there are some very exciting, encouraging results in terms of the speed and the performance we've heard about from SAP. Running our own technology on that and seeing the results is exciting for us and will be exciting for our customers.

As we move more into our procurement suite, we're introducing a new look and feel, a consumer like look and feel, to our catalog and our search engine. The more Amazon-style search touches more users than anyone else. As you can imagine, that’s how they need to requisition tools. So making that a friendly UI and taking that UI or user experience through to the other products is fantastic.

One of the other most exciting areas for us is services procurement, a very large investment for us. Services procurement is our application to be able to support temporary or contingent labor, statement of work or consulting labor, print, marketing and also light industrial. This really is one of the underpinning differences for Ariba, and this is where we're bringing it together.

We're not just building applications any more. We're building network-centric applications or network-aware applications. It means that when we're launching our new services procurement solution, not only are we are going to have a brand-new, refreshed, modern user interface, which is very important.

Differential insights

We're going to be able to leverage the power of the Ariba Network to provide differential insights, into standard day-to-day services procurement on-boarding. That will be looking at average labor rates in the area for the type of service that you're buying and using the network intelligence to give you advice, to give you instruction, to help you manage exceptions on the network.

Gardner: What’s really interesting to me is all of your vision so tightly aligns with the mega trends of today, from cloud to mobile to big data. Tell me little bit about the potential.

Haydon: Absolutely. When we think about the networked economy, the networked apps, the network-centric apps, the network itself, one should be able to connect any demand generating or receiving system. We touched on that with Dell Boomi, but it's seamless integration across the piece. We want to be comprehensive, which is adding more collaboration.

Critical mass

The interesting thing about this collaboration, is it starts driving at some levels a critical mass of data. The trend is that the network is intelligent. It's actually able to piece together not just the transaction itself, but who you are. We're quite excited, because this is the massive differentiator of the network. You talked about apps. We have not just the transactional data, but we have the master data, and we can also take other sources of information.

That could be weather, location, stock reports, SEC filings, Dun and Bradstreet writings, whatever you like, to intersect.
So this data plus knowledge gives you information. With SAP, it's a very exciting technology. SAP InfoNet, Supplier InfoNet, is able to leverage network data. Today, it has over 160 feeds. It's smart, meaning it's smart intelligence. It can automatically take those feeds and contextualize.

And that's the real thing we're trying to do -- knowing who the user is, knowing the business process they are trying to execute, and also knowing what they are trying to achieve. And it's bringing that information to the point of demand to help them make actionable, intelligent, and sometimes predictive decisions.

The trend is that the network is intelligent. It's actually able to piece together not just the transaction itself, but who you are.

Where we would like to go is, heaven forbid there is another tsunami, but let's just work through that use case. You get a news alert there is tsunami in Japan again, terrible event. What if you knew that, and what if 80 percent of your core, raw material inputs came from there? Just that alert of that to notify you to saying you've got to know that you might well have a supply problem. What are you going to do?

And by the way, here are three or four other suppliers who can supply this material to you, and they're available on the network. What is that worth? Immeasurable.

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy. Sponsor: Ariba.

You may also be interested in:

• Ariba and Discover to transform B2B payments with cloud-based AribaPay
• Ariba, Dell Boomi to unveil collaboration enhancements for networked economy at Ariba LIVE conference
• The Networked Economy Newly Forges Innovation Forces for Collaboration in Business and Commerce, Says Author Zach Tumin
• Collboration-Enhanced Procurement and AP Automation Maximize Productivity and Profit Gains in Networked Economy, Says Ariba's Drew Hofler
• Ariba Network Helps Cox Enterprises Manage Procurement Across Six Different ERP Systems
• Ariba CMO Tim Minahan on how networked economy benefits spring from improved business commerce and cloud processes
• Ariba Dynamic Discounting Gives Companies New Visibility into Cash Flow to Improve the Buying Process

HP Software delivers integrated management for apps deployment, banking on simpler approach to navigating cloud choice

Often lost amid the talk of cloud deployment models and hybrid hosting efficiencies is the actual task of properly deploying enterprise applications. Deploying applications touches so many aspects of IT systems and business processes, and requires ongoing updates and management, that only the enterprise IT staffs can really do the job.

So if cloud is a way of doing an end-run around IT -- yet IT is integral to proper applications deployment and care -- how exactly do these disparate propositions co-exist?

Not too well, it turns out, especially as the pace that apps development and deployment -- and the skyrocketing need to bring more mobile apps into production -- complicates the already tough task of overall applications management.

HP Software today announced four products that aim to tackle this thorny reality -- that traditional apps deployment was already broken, and that the new requirements make automation and comprehensive management an inescapable necessity. [Disclosure: HP is a sponsor of BriefingDirect podcasts.]

Server, data, middleware, cloud and orchestration all need to be part of the management solution for the scale, simplicity and automation to be impactful and practical.

HP is also banking on the role it can play as a neutral party to better orchestrate the apps lifecycle because -- unlike most other large enterprise software vendors -- it doesn't have a legacy applications, operating system, hypervisor, database and/or middleware heritage (and cash cows) to favor and protect. That means supporting heterogeneity in total is the imperative, not the exception, for HP.

The next generation of HP's data-center automation, orchestration, and cloud management software scales in terms of volume, supports all the installed enterprise kit, and allows for unprecedented simplicity, so that IT can get control before its too late, said Manoj Raisinghani, Senior Director of Worldwide Product Marketing for Cloud Automation Software and SaaS at HP Software.

It's not enough to solve parts of the enterprise IT complexity problem, said Raisinghani. The management of the server deployment and management has an impact on the database and middleware management, which then need to be orchestrated as a whole, which then needs to apply to the cloud services deployment options. So, server, data, middleware, cloud and orchestration all need to be part of the management solution for the scale, simplicity and automation to be impactful and practical, he said.

And that's why HP has bundled these four major products under a common release, with a common version number: 10.

Key to cloud

"Server automation is key to the cloud path," said Raisinghani. He said the announcements were a "10" on a scale of 1 to 10 for HP Software.

Managing complex distributed systems and heterogeneous environments is so time-consuming and complex -- hindering business agility and innovation -- that IT has relied on systems integrators, and is now being tempted to hand over more process orchestration to the cloud providers. But the trends around mobility, big data and software-as-a-service (SaaS) services mean that IT need to be more in control, not less. And IT needs the means to deploy the answer themselves, and rely on the software orchestration they control to move the workloads and date to where the model works best, said Raisinghani.

Therefore, whether it's routine data center maintenance to the delivery of extended enterprise business processes, automation and cloud management software reduces automating repetitive, manual and time-consuming operations, and makes the entire approach more secure and more easily tracked for intrusions, according to HP.

Even deploying the HP Server Automation (SA) 10 product itself is being streamlined via a virtual appliance, said Raisinghani. IT users can do it themselves, he said. Thanks to the virtual appliance model, the suite is "customer installable," said Raisinghani.

Thanks to the virtual appliance model, the suite is "customer installable."

HP Database and Middleware Automation (DMA) 10 further automates manual database management tasks. HP Cloud Service Automation 3.2 provides service life cycle automation and IT assets management capabilities to scale to cloud services safely. HP Operations Orchestration (OO) 10 automates up to 15,000 simultaneous operations to track all of the above products, processes, and services.

HP SA 10, the life cycle management platform, enables IT to manage more than 100,000 physical and virtual servers from a single pane of glass, as well as improves operational economics by reducing the administrator-to-server ratio by up to 60 percent, said Raisinghani.

This HP Software approach has been long in the making -- from the acquisition of Mercury and Opsware, to the business service management emphasis to the early recognition that hybrid cloud was the long-term IT model.

And while the total management approach -- supporting all the major OSes, hypervisors, RDBs, apps, and clouds -- makes HP a services management Switzerland, there are some advantages too for HP. By focusing on the automation and orchestration, they are building a default capability to the HP public cloud for those organization seeing an integrated advantage over the more maul efforts require for other public clouds such as Amazon Web Services, said Raisinghani.

"You can go agile, to where the applications can be best deployed," said Raisinghani. "But this is seamless to the user. It just gets deployed. IT can automate how the services are prepackaged and cloud-burst."

Up and running

And HP is determined to make the HP public cloud the best way to get those services up and running, although the customer will have choice on which cloud or clouds to target, said Raisinghani. "The user gets choice -- but the default is the HP Cloud," he said. "HP on HP is going to work better. We'll be making them an offer that's very attractive."

So think about it. Would you as a vendor rather be in a race to the bottom on hypervisor price? On public cloud price? On database price? On storage price? Or would you rather be building market at being best at enabling the automation, speed and security of the workloads and processes that IT needs to navigate the new IT landscape?

Management, orchestration and automation may well be the killer apps of the cloud era. Management, orchestration and automation from apps and data cradle to grave is the sticky value that locks-in based on productivity, not technology. HP has clearly got its eyes on this prize, and the latest releases this week are a major salvo in the cloud enablement as a function of IT -- not outside of IT. Because, like it or not, enterprise IT is the ultimate cloud broker to win over.

HP is determined to make the HP public cloud the best way to get those services up and running, although the customer will have choice on which cloud or clouds to target.

In other cloud applications automation news, ServiceNow on Monday announced its ServiceNow App Creator, designed to enabling "citizen developers" to rapidly create enterprise and mobile applications on the ServiceNow Service Automation Platform.

Originally targeting the ITSM function, ServiceNow is broadening the use of its tools and platform for apps outside the IT management domain, but with IT as the driver as to what platforms the developers will use. The App Creator technology itself is now included in the platform.

"This arms IT to provide developers with a rich RAD platform and puts those apps on a single platform in a single place," said Arne Josefsberg, CTO at ServiceNow.

Leveraging a forms-based workflow on making and deploying apps and process flows, App Creator ensures "best practice" development of custom applications without requiring coding or technology expertise, said Josefsberg.

Applications that the enterprise builds on the platform are then separately licensed on a per user basis. The ServiceNow App Creator is available today to all current ServiceNow customers.

You may also be interested in:

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• Investing Well in IT With Emphasis on KPIs Separates Business Leaders from Business Laggards, Survey Results Show
• Expert Chat with HP on How Better Understanding Security Makes it an Enabler, Rather than Inhibitor, of Cloud Adoption
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