HP today fully 
threw its hat into the public 
cloud-computing ring, joining the likes of 
Amazon Web Services (AWS) and IBM, to provide a full range of 
infrastructure as a service (IaaS) offerings hosted on HP 
data centers.
Targeting 
enterprises, 
independent software vendors (ISVs), service providers, and the global HP cha

nnel  and partner ecosystem, the new 
HP Enterprise Cloud Services-Compute  (ECS-Compute) bundles server, storage, network and security resources  for consumption as pure services.
ECS-Compute is an HP-hosted  compute fabric that's governed via policies for service, performance,  security, and privacy requirements. The fabric is available next month  via bursting with elasticity provisioning that rapidly adjusts  infrastructure capacity, as enterprise demands shift and change, said  HP.  [Disclosure: HP is a sponsor of 
BriefingsDirect podcasts.]
HP CloudSystem, a new 
private-hybrid cloud enablement offering that automates private cloud provisioning, uses 
HP Cloud Service Automation (CSA) solutions and 
HP Converged Infrastructure  physical assets so that enterprises, governments, and service providers  can better build, manage, and consume hybrid cloud services, said HP.
This is a hybrid services delivery capability, and you can manage it all as a service.
HP  CloudSystem supports a broad spectrum of applications while speeding  and simplifying the buying, deployment and support of cloud  environments, said HP. CloudSystem brings "
cloud maps" to play so that more applications can be quick-start "ported" to a cloud or hybrid environment.
The  ECS-Compute and CloudSystem announcements much more fully deepen HP's  cloud strategy, building on 
earlier announcements around CSA and 
Cloud Assure offerings. HP, however, is coming to the public cloud space from a hosting and 
multi-tenancy heritage, in large part through its 
EDS acquisition.  That, HP expects, will make its cloud models more appealing to large  businesses, governments and applications providers. HP is also  emphasizing the 
security and management capabilities of these offerings.
As a new public cloud provider, HP is competing more directly with IBM, 
Rackspace, AWS, and Microsoft, and very likely over time, with private and hybrid cloud products from 
EMC/VMware, 
Oracle, 
Cisco, 
Red Hat, 
TIBCO and Google. There will be more overlap with burgeoning 
software-as-a-service (SaaS) providers like 
Salesforce.com, as they seek to provide more cloud-based infrastructure services.
Yet  even among that wide field, HP is seeking to differentiate itself with a 
 strong emphasis on hybrid computing over assemblages or components of  plain vanilla public cloud services. HP sees a governance path for  computing resources and services from a variety of sources and models  (including legacy IT) that add up to 
IT as a service as its long-term  strategic value.
"This is a hybrid services delivery capability, and you can manage it all as a service," said 
Rebecca  Lawson, director of cloud initiatives at HP. The services are designed  to help organizations "grow and manage the applications," regardless of  the applications' heritage, production model, or technology, said  Lawson.
"We're now saying, 'welcome to our data center' ... but we're ecumenical and agnostic on platform and applications," she said.
Also  part of the Jan. 25 news, 
HP Hybrid Delivery will help businesses and  governments build, manage, and consume services using a combination of  traditional, outsourced and cloud services best suited to them. It  consists of HP Hybrid Delivery Strategy Service, to provide a structured  understanding of the programs, projects, and main activities required  to move to a hybrid delivery model; and HP Hybrid Delivery Workload  Analysis Service, to analyze enterprise workloads to determine the best  fits for hybrid environments.
Professional servicesHP  sees these as enabling a "journey" to cloud and hybrid computing, with a  strong emphasis on the professional services component of learning how  to efficiently leverage cloud models.
HP's vision for the cloud -- part of its solution set for the demands of the "
Instant-On Enterprise" -- clearly emphasizes openness and neutrality when it comes to operating systems, platforms, 
middleware, 
virtual machines,  cloud stacks, SaaS providers, and applications, said Lawson. HP will  support all major workloads and platforms from its new cloud hosting  services, and help to govern and manage across them via HP's hybrid  computing and private cloud capabilities as well, said Lawson.
The  achievement of the instant-on enterprise, said Sandeep Johri, vice  president of strategy and industry solutions at HP, comes from an  increasing ability to automate, orchestrate, secure and broker services  -- regardless of their origins: traditional IT, or public or private  clouds.
HP therefore has a rare opportunity to appeal to many organizations and governments that fear cloud lock-in.
In  other words, hybrid computing (perhaps even more than cloud itself)  will become a key enabling core competency for enterprises for the  foreseeable future. HP is banking on that, expecting that the platform  and lock-in wars will push customers to an alternative lower-risk  partner that emphasizes inclusion and open standards over singular cloud  stacks.
HP therefore has a rare opportunity to appeal to many  organizations and governments that fear cloud lock-in, as well as the  costs and complexity of following a SaaS or software platform vendor's  isolated path to cloud, which may come from a heritage of on-premises  platform or proprietary stack lock-in, rather than from a support of  heterogeneity and of a heritage of a myriad of hosted services.
Whereas some vendors such as VMware, Oracle, Microsoft, Cisco, Red Hat and 
Citrix  are cobbling together so-called integrated cloud stacks -- and then  building a set of hosting services that will most likely favor their  stacks and installed bases, HP is working to focus at the higher  abstraction of management and governance across many stacks and models.  Hence the emphasis on hybrid capabilities. And, where some SaaS and  business applications vendors are working to bring cloud infrastructure  services and/or SaaS delivery to their applications, HP is working to  help its users provide an open cloud home and/or hybrid support for all  their applications, inclusive of those hosted anywhere.
HP's  cloud strategy, then, closely follows (for now) its on-premises data  center infrastructure strategy, with many options on software and stack,  and an emphasis on overall and holistic management and cost-efficiency.
Less complex pathSome  analysts I've heard recently, say that HP is coming late to public  cloud. But, coming from a hosting and single- and multi-tenancy  applications support services heritage may very well mean that HP  already has a lot of cloud and hosted services DNA, and that the  transition from global hosting for Fortune 500 enterprises to a full  cloud offerings is a less tortured and complex path than those from  other vendors, such as traditional on-premises OS, platform, middleware,  and infrastructure license providers, as well as SaaS-to-cloud  providers.
HP may be able to effectively position itself as more  IT transformation-capable and mission-critical support-ready -- and  stack-neutral and applications-inclusive -- to provide a spectrum of  hybrid cloud services at global scale with enterprise-calibre response,  security and reliability. And because HP does not have a proprietary  middleware stack of its own to protect, it can support the requirements  of more of its customers across more global regions.
Enterprise  mature from the get-go, not late to the cloud-hype party, might be a  better way to describe HP's timing on cloud sourcing and support  services. The value HP seems to be eyeing comes from agility and total  costs reduction for IT -- not on a technology, license or skills lock-in  basis.
By allowing a large spectrum of applications support --  and the ability to pick and choose (and change) the sourcing for the  applications over time -- the risk of lock-in, and for unwillingly  paying high IT prices, goes down. Hybrid, says HP, offers the best  long-term IT value and overall cost-efficiencies. Hybrid, says HP, can  save 30-40 percent of the cost of traditional IT, though not offering  too many specifics on how long such savings would take.
"You can  now run mission-critical applications with the economics of cloud," said  Patrick Harr, vice president of cloud strategy and solutions at HP.  "It's a hybrid world."
HP is also thinking hybrid when it comes  to go-to-market strategies. It expects to appeal to ISVs, resellers, and  system integrators/outsourcers with the newest cloud offerings. By  being hybrid-focused and open and agnostic to underlying platforms, more  channel partners will look to HP with less strategic angst and the  potential for later direct competition as they might with an Oracle or  Microsoft.
I  can easily see where a choice of tool/framework and openness too in   terms of workload and operations environments joined to a coordinated,   managed services and hybrid hosting spectrum would be very appealing.
And, HP is putting a lot of consulting and professional services around the hybrid push, including 
HP Cloud Discovery Workshops that help enterprises develop a holistic cloud strategy, with a focus on cloud economics, applications and cloud security.
HP ECS-Compute will be available in the US and EMEA countries in February, and in Asia-Pacific countries in June.
“To  create an Instant-On Enterprise, organizations need to close the gap  between what customers and citizens expect and what the enterprise can  deliver,” said Ann Livermore, executive vice president, HP Enterprise  Business. “With HP’s cloud solutions, clients can determine the right  service delivery models to deliver the right results, in the right time  frame, at the right price.”
These new offerings will not be a last chapter in HP's cloud and IT transformation drive. Looking back to last month's 
ALM 11 announcements,  and HP's 
long heritage of SaaS test and dev services, one can easily  envision a more end-to-end applications lifecycle and hybrid cloud  operations capabilities set. Think of it as a coordinated, hybrid  services approach to applications definition, build, test, deploy and  brokering -- all as an open managed lifecycle.
That means joining 
PasS  and hybrid computing on an automated and managed continuum, for ISVs,  service providers, governments and enterprises. I can easily see where a  choice of tool/framework and openness too in terms of workload and  operations environments joined to a coordinated, managed services and  hybrid hosting spectrum would be very appealing.
Such a flexible  cloud support horizon -- from cradle to grave of applications and data  -- could really impact the total cost of IT downward, while reducing  complexity, and allowing businesses to focus on their core processes,  innovation and customer value, rather than on an ongoing litany of  never-ceasing IT headaches.
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