Showing posts with label Enterprise IT. Show all posts
Showing posts with label Enterprise IT. Show all posts

Thursday, May 10, 2012

Join HP support expert Tommaso Esmanech for a May 15 live chat on IT support automation

Register now as seats are limited for this free HP Expert Chat.

The speed of business has never been faster, and leaders will continue to need to be ever-more responsive, ever-more able to react to customers before and better than the competition.

Data centers -- the information engines behind modern businesses -- must do whatever it takes to make businesses lean, agile and intelligent as they innovate and excel in their fast-changing markets.

Modern support services therefore need to be able to empower the workers and IT personnel alike to maintain peak control over data centers, and to keep the systems and processes performing reliably at lowest cost.

Live discussion

On May 15 in a free, online, live multimedia "Expert Chat," I'll be interviewing Tommaso Esmanech, Director of Automation Strategies at HP Technology Services. We'll also be taking live questions from the online audience. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

The stakes have never been higher for keeping applications and businesses up and running.

Register now as seats are limited for this free HP Expert Chat.

In this free discussion (registration required), hear recommendations from Esmanech on improving support, the new spectrum of support options and details on how HP is revolutionizing support to offer new innovations in support automation.

View a video on what to expect during the event.

Moreover, throughout the presentation, the live audience will pose questions on IT support services, automated support and remote support for an on-hand live panel to respond to.

Register now as seats are limited for this free HP Expert Chat.

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Wednesday, March 21, 2012

Study: Cloud computing becoming pervasive, and IT needs to take control now

Cloud computing may be taking the business world by storm, but its success could mean a "perfect storm" that endangers the role of IT.

As a result, IT needs to step up now and change its approach to cloud services. This includes building trust with the lines of business, beginning to manage public cloud services, and pursuing increased automation for service provisioning and operations.

These are the key findings of a survey commissioned by BMC Software and conducted by Forrester Research. The study, "Delivering on High Cloud Expectations," shows that business units' demand for speed and agility is leading them to circumvent IT and acquire cloud services, more than half of them from what were termed "unmanaged" clouds.

Brian Singer, Lead Solutions Marketing Manager for BMC, said his company commissioned the survey in an effort to confirm what the company was hearing anecdotally from customers. "Cloud and software as a service (SaaS) are in enterprises in a big way," Singer said, "and we wanted to see how IT was dealing with them."

Cloud and SaaS are in enterprises in a big way and we wanted to see how IT was dealing with them.



For the study, researchers polled 327 enterprise infrastructure executives and architects in the United States, Europe, and Asia-Pacific. Among the key findings:
  • Today, 58 percent run mission critical workloads in unmanaged public clouds, regardless of policy. The researchers use "unmanaged" to describe clouds that are managed by the cloud operators, but not by the company buying the service.
  • In the next two years, 79 percent plan to run mission-critical workloads on unmanaged cloud services.
  • Nearly three out of four responders, 71 percent, thought that IT should be responsible for public cloud services.
  • Seventy two percent of CIOs believe that the business sees cloud computing as a way to circumvent IT.
Wake-up call

"This is a wake-up call," Singer said. "They know that this is going on and they understand that cloud is a way to go around monolithic IT." According to the survey, 81 percent of respondents said that a comprehensive cloud strategy is a high priority for the next year.

While cost is a major driver in the C-suite, the lines of business respondents put cost way down on their list of priorities. Instead they are seeking higher availability, faster delivery of services, more agility, and options and flexibility.

The researchers suggested a three-prong approach for IT to get a handle on this:
  • Build trust with the users and create a better user experience -- have an honest conversation about needs of the business, incorporate business requirements into a cloud strategy, and demonstrate progress toward them.

    They know that this is going on and they understand that cloud is a way to go around monolithic IT.


  • Shift from unmanaged to managed public cloud services. Many cloud vendors allow IT operations to monitor and manage services. This will help mitigate the risk and complexity that unmanaged clouds now introduce.
  • Develop ways to provision and operate internal services so that users get experiences similar to those they get from outside. This requires more automation to rapidly deploy solutions.
The full study results will be announced April 26 at 11 a.m. CST as part of a BMC webinar, registration required.

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Thursday, March 15, 2012

HP engineers support to better target multi-vendor, cloud environments

In a move to help enterprises address problems before they arise, HP this week rolled out IT support services architected for modern IT infrastructures.

Dubbed HP Always On Support, the new services integrate tech built into the HP Converged Infrastructure with services to help enterprises realize 95 percent first-time resolution rates and hasten the restoration of system interruptions. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

HP is taking a different approach from the break/fix model that legacy support services offer for individual pieces of equipment in technology silos. With Always On Support Services, HP is acknowledging the new data center paradigm: virtualized, multivendor and clouds with interdependencies across the IT infrastructure.

With HP Always On Support Services, the tech giant said it is taking a proactive stance, which includes providing a single point of contact for problem resolution -- problems that could otherwise lead to downtime the firm estimates costs average enterprises $10 million an hour.

Move to innovation

“Organizations can’t survive in today’s business climate without shifting time and resources from problem resolution to innovation,” says Antonio Neri, senior vice president and general manager of HP’s Technology Services group. “The traditional reactive IT support model is no longer effective -- the industry needs to change the way it delivers support to offer proactive solutions and customized service offerings -- and HP is leading that charge.”

Here’s an example of HP Always On Support Services in action: The service continuously monitors the 1,600 diagnostic data points HP ProActive Insight architecture collects. (This architecture is embedded in HP ProLiant Gen8 servers and is soon to be integrated across the HP Converged Infrastructure.)

Through its HP Foundation Care feature, HP Always On offers direct communication with an expert who already knows the client, the details of the client’s environment, and what the client’s system is experiencing. By leveraging relationships with leading independent software vendors (ISVs), HP promises to expedite problem resolution and eliminate the finger pointing typical of legacy support models.

Organizations can’t survive in today’s business climate without shifting time and resources from problem resolution to innovation.



Meanwhile, HP Proactive Care works to minimize downtime and optimize performance by addressing problems before they occur. HP Datacenter Care offers customized support for a client’s multivendor environment with a single point of contact at HP. Finally, HP Lifecycle Event Services work to augment the HP Care portfolio with HP expertise throughout the technology life cycle for client’s IT projects, including strategy, design, implementation and education services, allowing clients to select services a la carte.

BriefingsDirect contributor Jennifer LeClaire provided editorial assistance and research on this post. She can be reached at http://www.linkedin.com/in/jleclaire and http://www.jenniferleclaire.com.

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Tuesday, March 13, 2012

Join HP security expert Tari Schreider for a deep-dive live chat on cloud protection

Business leaders want to exploit cloud computing values fast, but they also fear the security risks in moving to cloud models too quickly.

Just at the time that companies want to leverage cloud, they know that security threats are growing. Indeed, according to recent HP-sponsored research, the volume and complexity of security threats has continued to escalate. Analyst firms such as Forrester place security and privacy as the top reasons for not adopting cloud.

Yet by better understanding cloud security risks, gaining detailed understanding of your own infrastructure and following proven reference architectures and methods, security can move from an inhibitor of cloud adoption to an enabler.

Indeed, CIOs must find the ways to make extended services use secure for their operations, data, processes, intellectual property, employees and customers – even as security threats ramp up.

And so these cloud services from both inside and outside the enterprise are rapidly compelling companies to rethink how they use and exploit technology securely. Cloud computing trends are now driving the need for a better approach to security.

Live discussion

On March 22, in a free, online, live multimedia "Expert Chat," I'll be interviewing Tari Schreider, Chief Security Architect, HP Technology Consulting. We'll also be taking live questions from the online audience. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

The stakes have never been higher for keeping applications and businesses up and running.

Register now as seats are limited for this free HP Expert Chat.

In this free discussion (registration required), hear recommendations from Schreider on how to prevent security concerns from holding up cloud adoption. We'll further explore what it takes to mitigate risks and prepare your organization for secure hybrid cloud computing.

Moreover, the entire presentation, as well as questions and answers, will be automatically translated into 13 major languages. Viewers can easily choose the language of their choice. They will also be able to download the presentation and listen and watch Schreider's chat on-demand after the live event.

Register now as seats are limited for this free HP Expert Chat.

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Tuesday, February 21, 2012

Interact with HP experts on latest cloud-enablement strategies at Feb. 29 online event

Cloud computing trends are now driving the need for a different approach to data center transformation.

The disruptions caused by the slack economy, data explosion and Big Data analysis, mobile computing, and social interactions are having a profound effect. Enterprises sense a need to move quickly in pursuit of their business goals.

This need to react quickly is also prompting the business side of the organization to exploit cloud computing – with or without IT’s consent. Forrester Research reports that business groups are adopting cloud 2.5 times faster than the typical organization's IT groups.

This, says Forrester, creates "supplier sprawl" as procurement of cloud services by the business groups remains separate and beyond control of IT. And that means a mess for CIOs who will need to measure and integrate those services at some time into a managed hybrid computing data center environment.

Cloud, in effect, is forcing a hastened and perhaps messy focus on what has already been under way: Services-oriented architecture, business services management, and an increased emphasis on process efficiency, and business-IT alignment.

Live discussion


T
o find out more on keeping the move to cloud models organized and rational, I'll be moderating a live deep-dive discussion on Feb 29, with a group of HP experts to explore how to cloud-enable and transform data centers. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

The stakes have never been higher for keeping applications and businesses up and running.


Register now as seats are limited for this free HP Expert Chat.

In this free discussion (registration required), you'll hear latest recommendations for how to create the roadmap and inculcate the culture and organization required to support the coming future state of hybrid services delivery.

First in the hour-long multi-media presentation and questions and answers session, comes the latest from one of HP's top cloud experts, Chris Coggrave, Global Director of Data Centre Transformation and Cloud Services at HP. You'll hear about the challenges and the payoffs of making these data center transitions well. Tellingly, much of what needs to be done is not strictly of a technical nature. Now is the time for making preparations for the new management, organization and processes required to support a service-oriented approach and successful cloud development.

After Chris's chat, viewers will be invited to participate in the interactive question-and-answer session with actual HP cloud-enablement experts. Moreover, both questions and answers will be automatically translated into 13 major languages to demonstrate how service and support services know no boundaries, time zones or language barriers.

Register now as seats are limited for this free HP Expert Chat.

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Wednesday, February 8, 2012

NewSQL pioneer Clustrix delivers free software-only kit to demo shard-less MySQL scaling, unveils a poster child use at Twoo

There's a lot to like about MySQL databases if you're a start-up, until success comes knocking a bit too fast.

When big data demand soars then MySQL can sour on making the transactions needed on time. Sharding the application and data resources has been about the only answer, other than to painfully and expensively cut and run to another data base like NoSQL.

This was the problem facing Massive Media when its social networking site Twoo rapidly grew to four million users in six months. By using the Clustrix distributed relational database system, Massive Media gained high scale-out transactional performance and automated fault tolerance, said Clustrix.

And that has now made Twoo the poster child for Clustrix, a San Francisco start-up funded by Sequoia and USVP and its co-founder, Paul Mikesell, also co-founded Isilon, which was sold to EMC for $2.25 billion.

Recognizing the huge uptake in MySQL -- while also understanding the database's limits -- promoted Clustrix to find a NewSQL alternative, first via a hardware appliance play, and now this week broadening to a software-only environment too that simulates the hardware components of the Clustrix database appliance.

On Tuesday, Clustrix announced the availability of the free Clustrix Development Kit, allowing users to try out the NewSQL system that it's backers say scales to an "unlimited number of users, transactions or data."

New class of database

Clustrix fits into the new class of hybrid SQL-NoSQL database solutions that combine the advantage of being compatible with many SQL applications and providing the scalability of NoSQL ones. Other such solutions include Database.com with ODBC/JDBC drivers, NuoDB, Xeround, and VoltDB, according to InfoQ.

"We are seeing increased interest in NewSQL database technologies that enable users to scale their databases without having to resort to complex manual sharding," said Matt Aslett, research manager, data management and analytics at 451 Research, in a release. "Clustrix's combination of an SSD-based appliance and MySQL compatibility is a compelling alternative for enterprises struggling to manage with sharding MySQL."

Clustrix uniquely offers a hardware solution that provides for linear scalability by simply adding hardware appliance nodes to the database cluster as demand mounts. The appliances sport a 4- or 8-cores processor, 24-48GB RAM, and 448-896GB SSD, and the entire cluster is seen and managed as one database, according to InfoQ. Pricing starts at about $100,000.

Eliminating the need for database sharding, which Clustrix CEO Robin Purohit calls "a toxic event," is huge because of the manual work required of developers (three times the code), the complexity due to not being able to do transactions across shards, and difficulty doing joins and innovations across the sharded data. You might recall that Purohit was an executive at HP Software before he joined Clustrix last October.

The value of the hybrid SQL-NoSQL database solutions reminds me of where server virtualization was a few years ago. A very good thing can quickly become a bad thing when sprawl and complexity undercut the benefits.

If Clustrix and its brethren can allow MySQL values to grow unencumbered via NewSQL then it will be of interest to more than start-ups. Enterprises building new applications for cloud, mobile, and high-transactions-intense big data uses may well be seduced to the NewSQL way as well. And there will be a lot of skilled developers and DBAs at their disposal who know MySQL well.

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Monday, November 28, 2011

Register now to hear HP experts on latest support strategies for unique challenges of virtualized and cloud environments

Advanced and pervasive virtualization and cloud computing trends are driving the need for a better, holistic approach to IT support and remediation. Keeping virtualized servers that support mission-critical applications and databases at top levels of performance 24 x 7 is a much different problem than for maintaining physical servers in traditional configurations.

That's why HP has made the service and support of global virtualization market leader VMware implementations a top priority. And while the technology to support and fix these virtualized environments is essential, the people, skills and knowledge to manage these systems are perhaps the most decisive elements of ongoing performance success.

Live discussion


T
o find out more, I'll be moderating a live deep-dive discussion on Dec. 7, with a group of HP experts to explore how to make the most of the available people, technology and processes to provide an insurance policy against systems failure. [Disclosure: HP and VMware are both sponsors of BriefingsDirect podcasts.]

The stakes have never been higher for keeping applications and business up and running.


Register now as seats are limited for this free HP Expert Chat.

In this discussion, you'll hear latest recommendations for how IT support should be done -- even amid a rapidly changing IT landscape of virtualized, hybrid and cloud computing. First in the hour-long multi-media presentation, comes the inside story of how modern service and support works from one of HP's top services experts, Cindy Manderson, Technical Solutions Consultant for Complex Problem Resolution & Quality for VMware Products, who has 27-plus years experience with HP, and eight-plus years supporting VMware.

After Cindy's chat, viewers will be invited to participate in the interactive question-and-answer session with actual HP VMware experts. Moreover, both questions and answers will be automatically translated into 13 major languages to demonstrate how service and support services know no boundaries, time zones or language barriers.

Register now as seats are limited for this free HP Expert Chat.

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Thursday, November 17, 2011

HP experts to explore advances in service and support for highly virtualized VMware data center environments

Most enterprises, service providers and governments have ramped-up their use of virtualization over the past several years, with many impressive results. Those paybacks can only continue, however, if the overall service and support of these complex and dynamic environments keeps pace.

The problem of effectively troubleshooting issues across virtualized data centers consisting of many products from many suppliers is daunting. But there's an added element. The stakes have never been higher for keeping applications and business up and running. Indeed, a businesses' IT systems are increasingly the actual business itself. It's hard to separate them.

The stakes have never been higher for keeping applications and business up and running.



HP has made the service and support of global virtualization market leader VMware implementations a top priority. Keeping virtualized servers that support mission-critical applications and databases at top levels of performance 24 x 7 is a much different problem than for maintaining physical servers in traditional configurations. [Disclosure: HP and VMware are both sponsors of BriefingsDirect podcasts.]

Indeed, advanced and pervasive virtualization and cloud computing trends are driving the need for a better, holistic approach to IT support and remediation. And while the technology to support and fix these virtualized environments is essential, the people, skills and knowledge to manage these systems is perhaps the most decisive element of ongoing performance success.

Live discussion


T
o find out more, I'll be moderating a live deep-dive discussion on Dec. 7, with a group of HP experts to explore how to make the most of the available people, technology and processes to provide an insurance policy against failure.

Register to reserve a place for this free HP Expert Chat on Dec. 7.

Overall, you'll hear recommendations for how IT support can and should be done -- even amid a rapidly changing IT landscape of virtualized, hybrid and cloud computing. First in the hour-long multi-media presentation, is the inside story of how modern service and support works from one of HP's top services experts, Cindy Manderson, Technical Solutions Consultant for Complex Problem Resolution & Quality for VMware Products, who has 27-plus years experience with HP, and eight-plus years supporting VMware.

She will provide a short overview on the HP/VMware relationship and how the HP/VMware software support model uniquely enables always-on support for enterprises, service providers and governments. She’ll also present several case studies of how the HP Call Center global support process has solved problems in VMware environments.

After Cindy's chat, viewers will be invited to participate in the interactive questions and answer session with actual HP VMware experts. Moreover, both questions and answers will be automatically translated into 13 languages to demonstrate how service and support services know no boundaries, time zones or language barriers.

Leading these interactive sessions to answer the audience's questions live will be several additional HP-VMware support experts, including Patrick Lampert, a Critical Service Senior Technical Account Manager and Team Leader responsible for delivery and management of VMware Technical Services for Fortune 500 HP Custom Mission Critical Service Customers.

He'll be joined by Sumithra Reddy, Virtualization Engineer with HP Technology Services in the Global Competency Center, a 27-year veteran of software support, with a current focus on VMware. Other experts will join from Europe and Asia.

Register to reserve a place for this free HP Expert Chat on Dec. 7.

In sum, attendees will see how the breadth of virtualization is extending from servers to networks, desktop clients, storage, and mobile clients. All must operate in conjunction with the rest, especially as virtualized workloads come and go based on dynamic demand. This means that understanding how VMware and its ecosystem of vendors supporting these advanced environments relate. Problems in these environments must be solved from an over-view and neutral perspective, with all the interdependencies considered and managed.

So join the online presentation, discussion and question-and-answer sessions in nearly any major language worldwide. This is the first in a series of Expert Chats that I'll be moderating and that will tackle serious IT issues, with full global language support.


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Thursday, May 26, 2011

Fujitsu and Citrix make it a good week for cloud maturity

A slew of announcements from Citrix Systems and a debut in North America for an aggressively priced Fujitsu public cloud IaaS set demonstrate that the post-PC cloud world is maturing rapidly.

Whereas the web took longer than many people 15 years ago though to impact the enterprise IT landscape, cloud computing may actually gain maturity and subsequent acceptance faster than the conventional wisdom holds.

Why did Citrix at its Citrix Synergy event move the needle forward on cloud maturity? They showed how an end-to-end, hybrid cloud model can readily work, one that addresses the network, user, enterprise, SaaS applications, and public cloud providers.

Citrix calls the hybrid cloud networking achievements a cloud "bridge" and "gateway." But in effect the architecture addresses how an individual user can be recognized and managed in the cloud from wherever and how ever they attach to the Internet, also know as the front door to the cloud.

At the other end of the equation (and with meta data and governance coordination to the front door) is the the way the user's enterprise also relates to the clouds, the back door. This allows a business function or process to proceed across multiple cloud and legacy domains and supported by multiple hybrid services. The apps and services can come from the cloud and SaaS providers, while the data and directory services emerge from within the enterprise, and the user gets to conduct business using a managed pallet of services from a variety of hosting models.

This same vision, of course, could apply to consumers and their needs as processes. It's as yet less clear who would pull all those elements together. But a mobile data services carrier would make a nice candidate.

In any event, the virtual computing vision will perhaps be best proven on the business side first, as a business process can be controlled, and its needed parts defined, better. Citrix explains it as managing among and between personal clouds, private clouds and public clouds. I recall having a chat with Citrix CTO Simon Crosby at the last Citrix analyst event I attended in Dallas. He was very engaging on the vision around this end-to-end capability. I have no reason to doubt Simon knows how to make this work.

Consider too that the managed hybrid cloud services would be inclusive of video, voice, compute power, data, SaaS apps, and full desktops as a service. Nice.

Cloud elephant


Managing this network hop, skip and jump with security, access control and governance -- a Service Delivery Fabric -- is the real cloud elephant in the room, and something that must be solved for cloud maturity to proceed. When solved satisfactorily, the inclusive clouds-to-IT at the individual user level process benefits will be simply ... huge. It will change how business and people operate in dramatic and unexpected ways. It's what makes the cloud-mobile-social mega trends disruption a once in a lifetime event.

Citrix is by no means alone in seeing the problem and working toward a solution set. An announcement of intention from a new Akamai and Riverbed partnership earlier this month is working to the same end-to-end synergy, although details remain sketchy on the how (and when). Expect more from the Akamai-Riverbed partnership later this year and into 2012. But I do know it seeks to make what Citrix callas the front door and back door to clouds of clouds operate in a coordinated fashion, too. [Disclosure: Akamai is a sponsor of BriefingsDirect podcasts.]

Citrix is racing to make cloud synergy hay in the market perhaps most quickly by leveraging the NetScaler technology and installed base (now there was a prescient acquisition). Citrix also had a slew of other announcements out of it Synergy event. They address a "personal cloud" value via IT remote management using iPads apps, advances in virtual desktops and applications delivery (including a VDI in a box maker acquisition), multimedia delivery that scales, and more on worker collaboration capabilities.

Lastly, Citrix is ramping up its OpenStack work as an early and aggressive participant to help define the right heterogenous data centers to apply those front and back doors to. The Citrix commercial offering for OpenStack provides an interesting model for making platform dependencies a thing of the past, while using Service Delivery Fabrics to build out the new value-creation areas for IT and Internet. Yes, this is a slap at VMware, and it is expected in the second half of 2011.

So keep an eye on Citrix for one of the best shots at nailing the end-to-end cloud equation. It's a game changer.

Fujitsu makes a good deal on public cloud

The other cloud news of the week that caught my fancy was Fujitsu bringing a public cloud IaaS offering to North America from a venerable data center site in Silicon Valley, Sunnyvale to be specific. Fujitsu, which has delivered a public cloud offering in Japan for two years, is using its own hardware, software and cloud stack and multi-tenancy special sauce, but the end-result offerings are good old IaaS elastic compute services featuring standard Windows and Linux runtime instances and standard three-tier storage.

What's not standard is the pricing, it's a try and buy model with very aggressive total costs for those needing basic cloud services but with support services included. Fujitsu says the pricing is about 10 percent higher than comparable Amazon Web Services offerings, but the support is included, which be a deal-maker for SMBs and ISVs. There's a pending PaaS marketplace to help ISVs make a global go at expanded markets but without the need to build or lease data centers. It becomes a pay-as-you go OpEx-only model to expand into regions and countries.

Fujitsu is not only making it nice on full-service price for SMBs, but for large enterprises that need to accommodate multi-national issues around physical location of servers and/or the desire to coordinate apps on like IaaS instances at multiple locations around the world, Fujitsu has an offer for them.

The Fujitsu North America cloud goes live on May 31, and more services will no be added over the coming quarters. A freemium trial of up to five VMs, a TB of storage and three Windows OSes will be available through the summer, with a seamless move to paid once the trial is over, said Fujitsu.

I like the fact that we're seeing competition on price, support, global reach and soon on how to best deliver II as a service for both enterprises and apps providers. Let the Darwinian phase of cloud maturity ramp up!

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Sunday, November 28, 2010

InfoBoom seeks US IT pros to take telephone survey, get stipend

The Infoboom, a site to which I regularly contribute for pay, is doing some research to learn more about how IT and business technology professionals meet their information needs.

The research involves a one-hour telephone interview and they are offering $100 American Express gift certificates to people who complete the survey.

Apply to be interviewed here.

You must be based in the U.S. and you must have significant involvement with business technology, but other than that they are pretty flexible.

This is not a marketing pitch and nobody's going to try to sell you anything. IBM, which underwrites the site, just really wants to know more about what its audience needs. Thanks!

Friday, November 5, 2010

Millennials don’t want enterprise IT to party like it’s 1999

This guest post comes courtesy of Ronald Schmelzer, senior analyst at Zapthink.

There’s an invasion coming. In fact, it’s already under way, and you probably haven’t already realized that you’re about to be taken over.

That’s right – Generation Y has entered the workforce (as anemic as it currently is), and is bound to become the dominant part of your enterprise within the next 10-15 years. What does this mean for your organization? How are the needs of Gen Y different from that of existing markets? And why does this have anything to do with Enterprise IT?

The answers are below, but rest assured, the emergence of Millennials in the workforce is every bit a crisis point for your IT planning as dealing with the downfall of EA Frameworks and Cyberwarfare, albeit with most likely a positive ending.

What makes Gen Y different?

Wikipedia’s Generation Y entry provides some needed detail on what exactly we’re dealing with here:
Generation Y, also known as the Millennial Generation, Generation Next or Net Generation, describes the demographic cohort following Generation X. Its members are often referred to as Millennials or Echo Boomers … commentators have used birth dates ranging somewhere from the mid-1970s to the early 2000s, but most agree on birth dates between 1982 and 1995. Members of this generation are called Echo Boomers, due to the significant increase in birth rates between 1982–1995, and because most of them are children of baby boomers. The term Generation Y first appeared in an August 1993 Ad Age editorial to describe teenagers of the day
Okay, so they’re baby boomer spawn. Big deal? Well, not necessarily. Without exception, Gen Y’ers (let’s use the term Millennials from here on to simplify the writing) have grown up entirely in the information age. They don’t know a world without computers, cell phones, and MTV.

Steve Jobs and Bill Gates were already fighting by the time they were born, and the term minicomputer never even entered their lexicon. But what makes the Millennials most relevant for the enterprise is that their experience of IT is primarily with the vast rate of change happening on the consumer side, rather than in the enterprise.

It’s not just an inherent technical fluency that separates Millennials from their peers. Milennials emerged in a world where instant communication in the form of email, texting, instant messaging, social networks, online gaming, virtual worlds like World of Warcraft and Second Life, and online sharing platforms such as YouTube were the norm. Because much of their lives were conducted in the public sphere, the notion of personal privacy has eroded. Will Millennials have the same respect for corporate information as that of their less publicly verbose colleagues?

The far biggest impact on the emergence of Millennials in the workforce is that their expectations of what enterprise IT can do for them and the company is very different than their older peers.



Likewise, Millennials leverage the power of these mass communication and sharing platforms to revolutionize the way marketing and information sharing is done. Viral marketing, flash mobbing, internet memes, and spontaneous meetups are not only the new social cliques and in-culture of the generation, but the primary way trends are shaped.

This is all backed up by research. In a seminal report by Junco and Mastrodicasa, they cited the following results of a survey of the Millennial group:
College students ... used technology at higher rates than people from other generations. In their survey, they found that 97 percent of these students owned a computer, 94 percent owned a cell phone, and 56 percent owned a MP3 player. They also found that students spoke with their parents an average of 1.5 times a day about a wide range of topics. Other findings in the Junco and Mastrodicasa survey revealed 76 percent of students used instant messaging, and 92 percent of those reported multitasking while IMing.
But the far biggest impact on the emergence of Millennials in the workforce is that their expectations of what enterprise IT can do for them and the company is very different than their older peers. In the eyes of Millennials, they can get sophisticated IT stuff done without the IT department — in fact, many already have. So enterprise IT departments: Prepare to win the hearts and minds of the Millennials, lest they find competition for your services.

How will this impact Enterprise IT?

Millennials see IT as a tool to get things done. For them, however, they have a choice between using the tools of their daily lives (mobile devices, online applications, social networks) or the tools of their business lives (what we currently consider to be enterprise IT). As such, organizations need to understand the core needs of this critical user group:
  • Physical boundaries no longer exist – The fact that enterprise systems and data are behind a firewall are of little concern to folks who are very used to cloud and SaaS-based system, mobile applications, and virtualization writ large. Location agnosticism is a must for future enterprise IT systems. This need is echoed in the Global Cubicle Supertrend, which forms a core part of ZapThink’s 2020 Vision of Enterprise IT. The Global Cubicle represents that realization that the enterprise is no longer confined to the physical boundaries of the office, and all the implications this has on IT and governance.

  • Mobile as a first-class participant – The days of treating mobile apps as a red-headed stepchild or third-class citizen in the enterprise IT landscape are over. There are far more reasons to make enterprise capabilities available inherently on mobile apps than not. Especially when your users spend more time on mobile systems than they do on the ones the enterprise IT department creates.

    Most enterprise IT applications have utterly appalling user interfaces that are only modest improvements from the 1970s green screen era.



  • The Need for Immediacy – The “now” generation wants instant access to data and functionality. And they want it in a consistent manner regardless of the device they use or location they are at.

  • The Era of Function over Form is Over – The market has already proven that functionally equivalent (or even functionally poorer) applications with superior user experiences prevail over functionally superior, but user experience poor applications. Sound familiar? Well it should – most enterprise IT applications have utterly appalling user interfaces that are only modest improvements from the 1970s green screen era. Web based applications are 1990s hold-overs. It’s time to rethink the enterprise app.
How can enterprise IT address these needs? Fortunately, both the technology and know-how exist to solve these problems. As is often the case, the solution is most often design and architecture-centric and less-so technology centric. If someone sells you a Millennial Integration App, you should run quickly in the other direction. Instead, you should adjust your IT development and operations practices to meet the above needs:
  • Provide Immediate Gratification – Provisioning of IT capability has to be as immediate and agile as possible. Data and functionality have to be available and immediate regardless of device or location. The enterprise IT organization has to realize that it is in competition for the hearts and minds of the business users.

    If you haven’t been paying attention to loose coupling for the last 10 years that we’ve been talking about it, you should start now.



  • Design for Location and Device Agnosticism – Design for consistency of experience and action regardless of location and device. This emphasizes truly loosely-coupled services and SOA design principles. If you haven’t been paying attention to loose coupling for the last 10 years that we’ve been talking about it, you should start now. Designing for loose coupling significantly complicates testing, security, privacy, and governance, but we’ve drilled down on these topics many times before.

  • Create a Compelling User Experience – User experience is no longer a luxury. You are competing with online, social, and mobile experiences. There is increasingly a fuzzy line between business & consumer IT. So, start learning from Apple, Amazon, Google, and Facebook’s examples and eliminate the digital divide.
This sounds like a tall order, but it shouldn’t be anything new for enterprise IT departments that are already looking ahead to the next generation of applications and value creation for the enterprise.

The ZapThink take

The impact of Millennials entering the workforce becomes a crisis point only if organizations turn a blind eye to the different experiences and needs of this age group. The days of enterprise IT departments having sole control of the pace and scope of IT innovation in the organization are long gone.

Millennials already know that they have sophisticated, highly usable, and instant IT capabilities available at their fingertips and online, so why should they be bothered when the comparatively slower and less-sophisticated enterprise IT department can’t get their needs met? A smart enterprise IT department will realize that internal as well as external market forces impact the scope of what they need to get done.

Those that ignore the changing internal dynamics of the workforce will face a crisis point when the new generation takes increasingly more senior management positions. Those that see the emergence of this savvy audience as a good excuse to increase the pace of innovation will not only save their own jobs, but continue to make the enterprise IT department a champion and engine for innovation in the enterprise.

This guest post comes courtesy of Ronald Schmelzer, senior analyst at Zapthink.

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